Getting content noticed online in today’s market is proving to be more difficult as time goes on. However, this doesn’t mean content marketing is impossible. If your content isn’t getting noticed, you may be doing something wrong. Keep reading to learn what not to do.
1. Targeting the Wrong Audience
It’s easy to forget successful content is all about the audience. What this means is you have to target the right audience with your content. So, find a target audience who will have interest in your chosen niche, and write for them.
2. Poor Content
If your content doesn’t actually offer anything to the audience, it’s not going to be successful. For instance, spun or reiterated content isn’t going to cut it for most audience members. While repurposing content is a great way to build followers, it’s also important to remember quality is more important than quantity. If quality of content begins to suffer because you’re pushing out too much, it might be time to cut back and focus on better quality.
3. Making it About Yourself
If all content is focused on yourself without offering anything of value to the audience, they’re likely to get bored and go elsewhere. Remember to target the audience with content and make it valuable enough to make them want to stick around until the end. Yes, it’s important to have your message heard, but making it all about yourself isn’t the best way to accomplish it. Here are some ways to do this:
- Explain why your message matters to them.
- Back it up with tips and factual information.
- Present it in a variety of ways.
- Mix content pertaining to your brand with news which indirectly supports it.
4. Not Planning
Jason Hartman knows that without a plan and a goal, the chances of having a successful marketing plan are relatively low. So, before you begin creating content, lay out a thoughtful plan. Make sure the plan has milestones and set deadlines to guarantee success. Take a look at your resources to determine how they can launch a content marketing campaign forward. A content calendar is a great tool to help execute a plan.
5. Forgetting About Competition
Just about every niche has competition, and it’s important to research the competition to see how they’re maintaining their audience. This will help determine what works well and what doesn’t. By taking a close look at the competition, you’ll be able to see what the target audience is most interested in, and what seems to hold their attention. Without scrutinizing competition, you could lose valuable information or miss the mark entirely.
Now you know what not to do so you can focus on promoting content the right way. Read Successful Content Marketing on Pinterest for one marketing strategy. (Top Image: Flickr | Sonrisa Electrica)
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