Although the goal of most website owners is to rank at the top of search engine results, it’s sometimes hard to know where to start. Keep reading to learn 6 ways to rank higher in search engines.

1. Use Niche Keywords

Using targeted niche keywords in a smart way can lead to higher search engine traffic. Be aware that the old “keyword stuffing” technique no longer works. If Google finds too high a quantity of keywords in your content, your website will likely receive a lower ranking. According to Tech n’ Share, about 2.5-3% keyword density should be satisfactory. It’s also a good practice to formulate content around niche keywords, and include them in the title and description to help rank for them.

2. Create Exceptional Content

Jason Hartman teaches that exceptional and compelling content is key to building an audience and a reputation over the internet. Even if you use fantastic marketing techniques, you can’t expect to maintain a loyal audience without useful or interesting content. For this reason, quality of content needs to be a priority.

3. Promote with Social Media

Having an account on various, diverse social media channels can allow people to access your content from a number of different areas, and it can allow you to reach out to numerous markets with your content. This will also allow the content to rank better in the search engines by having plenty of inbound links from reliable sources.

4. Obtain Quality Links

Unfortunately, just having inbound links isn’t enough. Google now prioritizes quality of inbound links which are coming in. Here are some ways to create quality inbound links:

  • Reach out to big name websites in your niche with quality content.
  • Link to inner pages throughout the website, making it easy for the user to navigate as well.
  • Create quality links with social media and sharing sites.
  • All links within the website should be both relevant and sensible.

5. Use Appealing Web Design

Pages should be structured, easy to navigate, and visually appealing. The look of a site alone can be what encourages a viewer to see what it has to offer. A site with many design flaws, on the other hand, might encourage people to leave.

To create an appealing page, color scheme, font, layout, and background should all be visually appealing and on par with each other. Remember, when it comes to design, simple is always better. So, keep the theme of your site simplistic and don’t overload it with unnecessary clutter.

6. Make Your Site Structured

The home page should be catchy, interactive, and easy to navigate. There should be no crowded layouts, and the navigation should be direct. Every page should lead back to the homepage to make navigating the site easier for the user.

Want to learn more about content marketing? Try reading 5 Common Content Marketing Mistakes for more information. (Top Image: Flickr | Search Engine People Blog)

The Speaking of Wealth Team