Podcasting’s Asynchronous Advantage

Even saying the word “asynchronous” aloud is likely to make you feel like a pointy-headed geek with a pocket pencil protector and scientific calculator. Don’t worry so much about appearances. Asynchronous communication is just a phrase used to describe the most amazing advantage podcasting holds over other forms of media. To get down to the…

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The Geeky Details of RSS Feeds

There’s probably no way to over-emphasize the importance of the RSS feed when it comes to syndicating your podcast. Without it, you don’t really have a podcast at all but rather an audio file sitting on your hard drive. The truth is creating an RSS feed from scratch can get pretty geeky, requiring at least…

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SOW 59B: Facebook Marketing & Community Building with Anne Hogan of the Humane Society

Jason Hartman is joined by Anne Hogan, Community Manager at the Humane Society in Washington, D.C., to discuss the importance of engaging with your community of fans and followers, focusing on Facebook engagement, Twitter and blogger outreach. Anne emphasizes that responding to questions on a company’s Facebook page, on Twitter, and via email shows that…

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SOW 58B: Link Building As Marketing Strategy with Alison Groves of Raven Internet Marketing Tools

Alison Groves of Raven Internet Marketing Tools joins Jason Hartman on this episode to discuss the marketing strategy of link building, literally a public relations tool to find relevant websites to help drive traffic to a business website, the actual acquisition of back links. Link building is an ethical, organic marketing approach, and Alison explains…

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