SOW 68B: Personalized Direct Marketing with Bill Glazer Author of the ‘Outrageously Effective’ Book Series

Marketing strategies are always evolving to keep pace with customer desires and attention spans. People are inundated with marketing information today through emails, internet ads, events, etc, and it has become so important to stand out from the crowd. Jason Hartman is joined by long-time marketing expert and author, Bill Glazer to talk about how…

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SOW 68: Branding Strategies for Speakers with Vickie Sullivan President of Sullivan Speaker Services

As speaking expert Vickie Sullivan says, “Buyers do not want content that they’ve heard before.” So how do you offer unique content? Jason Hartman and Vickie, President of Sullivan Speaker Services, Inc.,  talk about what this means from a market intelligence standpoint. There are three standards that define uniqueness in thought leaders:  1. What haven’t…

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SOW 65: High Tech & Low Tech Marketing Strategies with Jason Niedle Founder of Tethos

Ethos: The distinguishing character, sentiment, moral nature, or guiding beliefs of a person, group or institution (Merriam-Webster Dictionary). In today’s world of corruption and greed, it has become of the utmost importance for businesses to create trust and make a positive impact on consumers. More and more people are taking an interest in products and services…

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