SOW 58B: Link Building As Marketing Strategy with Alison Groves of Raven Internet Marketing Tools

Alison Groves of Raven Internet Marketing Tools joins Jason Hartman on this episode to discuss the marketing strategy of link building, literally a public relations tool to find relevant websites to help drive traffic to a business website, the actual acquisition of back links. Link building is an ethical, organic marketing approach, and Alison explains…

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SOW 57: Creating a Community of Customers with Dino Dogan Founder of Triberr

Jason Hartman is joined by Dino Dogan, founder of Triberr, to talk about the secrets to building communities of customers, clients, audience, etc. for businesses and bloggers. Dino explains how relationships between businesses and consumers have changed through the years, emphasizing the need for businesses to engage with consumers to gain their trust and loyalty.…

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SOW 56B: 10-Steps to Build Your Business with David Murray Social Media Director of Moncur Associates

Jason Hartman is joined by the Director of Social Media for Moncur Associates, David Murray, to talk about social media content strategies for building a successful business. Dave says that content is “the number one element that will make or break your Social Media execution.” In this interview, Dave explains the ten most important content…

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SOW 55B: The Future & History of Podcasting with Shawn Andrich Host of the ‘Gamers With Jobs’ Podcast

Shawn Andrich, host of Gamers with Jobs Podcast, began podcasting before iTunes existed, when podcasts were only MP3s available on websites. Jason Hartman and Shawn walk through the changes in podcasting and talk about the current format of the show. They discuss the conversation of the show, which has four hosts and covers a range…

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SOW 54: Hiring Decisions with David Jensen Author of ‘Hiring Without Regret’ & CEO of The Hiring Academy

Jason Hartman is joined by author of The Naked Interview: Hiring Without Regret, David Jensen to talk about the often difficult and uncertain process of hiring employees. David noticed there are two common deficiencies in businesses, marketing and personnel. Focusing on the hiring, David talks about the “Ten Truths” that help businesses take the proper…

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SOW 53: Professional Advice From A Podcast Master Rob Walch VP of Podcaster Relations for Libsyn

For those new to podcasting, terms like RSS Feed, media hosting, and platforms can be a foreign language. Jason Hartman interviews long-time podcaster, Rob Walch, Vice President of Podcaster Relations for Wizzard Media/Libsyn, about his career in podcasting. Rob talks about starting his first podcast, Podcast411, in 2004, which he began in order to teach…

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