SOW 59B: Facebook Marketing & Community Building with Anne Hogan of the Humane Society

Jason Hartman is joined by Anne Hogan, Community Manager at the Humane Society in Washington, D.C., to discuss the importance of engaging with your community of fans and followers, focusing on Facebook engagement, Twitter and blogger outreach. Anne emphasizes that responding to questions on a company’s Facebook page, on Twitter, and via email shows that…

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SOW 58B: Link Building As Marketing Strategy with Alison Groves of Raven Internet Marketing Tools

Alison Groves of Raven Internet Marketing Tools joins Jason Hartman on this episode to discuss the marketing strategy of link building, literally a public relations tool to find relevant websites to help drive traffic to a business website, the actual acquisition of back links. Link building is an ethical, organic marketing approach, and Alison explains…

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SOW 57: Creating a Community of Customers with Dino Dogan Founder of Triberr

Jason Hartman is joined by Dino Dogan, founder of Triberr, to talk about the secrets to building communities of customers, clients, audience, etc. for businesses and bloggers. Dino explains how relationships between businesses and consumers have changed through the years, emphasizing the need for businesses to engage with consumers to gain their trust and loyalty.…

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SOW 56B: 10-Steps to Build Your Business with David Murray Social Media Director of Moncur Associates

Jason Hartman is joined by the Director of Social Media for Moncur Associates, David Murray, to talk about social media content strategies for building a successful business. Dave says that content is “the number one element that will make or break your Social Media execution.” In this interview, Dave explains the ten most important content…

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SOW 55B: The Future & History of Podcasting with Shawn Andrich Host of the ‘Gamers With Jobs’ Podcast

Shawn Andrich, host of Gamers with Jobs Podcast, began podcasting before iTunes existed, when podcasts were only MP3s available on websites. Jason Hartman and Shawn walk through the changes in podcasting and talk about the current format of the show. They discuss the conversation of the show, which has four hosts and covers a range…

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