E-mail marketing is an important and effective tool for the success of any business or brand. For the best results, e-mail copy needs to be well polished. Here’s how to create exceptional marketing e-mails.
Create a Compelling Subject Line
Writing a compelling subject line could be a lesson on its own, because it’s one of the most important parts of a marketing e-mail. No one will read your marketing copy if the subject line isn’t compelling enough for them to open the e-mail in the first place. Here are some tips to get started:
- Personalize whenever possible
- Use action verbs
- Subjects should be clear and catchy
- The subject line should relate to the content inside
- Know the Audience
In order to create successful marketing content of any kind, particularly e-mails, it’s important to know your audience. Different types of content appeal to different types of people. For instance, the message may change if you’re targeting a teenager verses a housewife or a successful business person. Don’t even try to conduct an e-mail campaign without having some idea of your audience. If you’re not sure who to target, do some research and then come back to it.
Create a Goal
Jason Hartman knows any marketing campaign is hopeless without some kind of goal in mind. Why are you sending marketing e-mails? There should be a clear and specific goal these e-mails are addressing. Whether it’s to sell products or bring more viewers to your content, it’s important to have a goal and a plan to take you there.
Establish a Connection
To be successful, it’s important to engage the audience and create a connection with the readers. Most of this can be accomplished by knowing the audience. By including relevant items the audience can relate to within the e-mail, you start a connection. It also doesn’t hurt to provide a way for the audience to interact, which can be done with a contest, for instance.
Create a Call to Action
There’s more than one way to create a call to action in a marketing e-mail. One of the first ways is by letting the audience know exactly why they want to take action within the body of the e-mail. Once you’ve explained how taking action can benefit them, it’s time to throw in a call to action. For the best results, keep calls to action short. Use action verbs to entice readers, and make it easy for them to complete your request by providing them with everything they need.
Interested in learning more about e-mail marketing strategies? Read “Making the Most of Your E-mail Newsletter” for more information. (Top Image: Flickr | RambergMediaImages)
The Speaking of Wealth Team
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