Jason Hartman talks with Dustin Mathews, Chief Marketing Officer for 7 Figure Speaking Empire, 2010 Speaker Coach Of The Year and 2010 Infusionsoft’s Marketer of The Year Finalist.
There’s a figure behind the scenes of the world’s most sought after speakers, gurus and information marketers. His name is Dustin Mathews and he is known for creating “marketplace frenzies” that drive people to buy products and services in quantity. He has created millions of dollars not only for himself but for his clients, including a startup company that landed at #35 on the Inc. 500 Fastest Growing Companies.
Dustin managed and marketed over 200 events, seminars and boot camps per month generating over $12 million dollars in the course of a year. Now he runs multimillion dollar product launches online. In his spare time, he publishes the most widely read offline newsletter for speakers and promoters, Dirty Talk. Dustin has the gift for transforming a complete newbie into a larger than life speaker. He has also authored, How To Get Rich Working For FREE and Secrets of the Real Estate Millionaires.
Well, what’s new in the world of speaking? When it comes to speaking for profit, the core fundamentals remain unchanged. Superior credibility, believable social proof, entertaining stories that further the sale, a mouth watering offer, etc. are vital to every talk. But here’s what’s changed: the mindset of your audience. Any one speaking to make money, from stage and even webinars, needs to understand the shift taking place in the minds of the consumer. What worked in the past won’t fly in today’s marketplace. Those experiencing lower conversions and sales are most likely using out of date techniques and strategies. Consumers are savvy now and can see yesterday’s sales tactics from a mile away. There exists a new formula for profitable speaking in today’s marketplace. Those that understand this new way of selling stand to gain higher closing percentages, more invitations to speak and increased profits.
What is the “formula” for success? Most speakers and infomarketers understand the classic sales formula: Problem, Agitate, Solution, with the solution being your product or service. It’s a great place to start but it’s incomplete for delivering presentations. Our formula, aka the Presentation Conversion Blueprint, was developed from my partner, Dave VanHoose’s experience from speaking to sell 2,596 times (and counting)…live from the platform. This formula was crucial in generating nearly $14 million dollars in sales which landed his previous company at number 35 on Inc. 500 Magazine’s “Fastest Growing Private Companies in America.” When it comes to extracting maximum dollars speaking at your own live events, my partner AJ Puedan has developed a different, yet POWERFUL formula. It’s specifically designed for maximizing sales in boot camp or multi-day environments. With over 16 years in the seminar business, he’s crafted a unique system that’s averaging $2,103 in sales per attendee…even to free crowds.
Who’s profiting from using your formula in today’s economy? We started working with real estate speakers and info-marketers, finding immediate success. Our first four clients went on to do over $1 million in sales from webinars and platform speaking. As word spread throughout the “speaking community,” our expansion turned to other markets and niches including: personal development, internet marketing, business opportunities, stock trading, software, health & wellness and network marketing. After an on-the-spot challenge, we coached a brand new, “unpolished” speaker to sell 21% (considered a respectable closing percentage) of the room…despite his fear of public speaking. No matter what your experience level, as long as you follow the formula, you can expect to see an increase in sales… some will even see double digit gains. Special offers at: http://speakingofwealth.com/shows/.