Jason Hartman welcomes Stefanie Hartman, founder of Centaur Strategies, to the show to discuss behind the scenes marketing strategies for experts to better position themselves in their given fields.
Stefanie shares her own expert knowledge in marketing, such as “Thinking Outside the Book,” what to do after your book is written. Jason and Stefanie also talk about back-end sales strategies, copywriting and campaign design. At Centaur Strategies, Stefanie Hartman works with a team of behind the scenes specialists when you need to make the profits happen, including: copywriters, virtual assistants, joint venture specialists, branding experts, media experts and advertising executives. Often referred to as “The Expert’s Expert”, Certified Trainer and Marketing Consultant Stefanie Hartman is a highly sought after Marketing Strategist and Speaker in the niche market of non-fiction book marketing.
Whether they need extraordinary sales results for an upcoming teleclass, speaking engagement or product launch, or a complete overhaul of their marketing strategy – Best-selling Authors, Speakers and Entrepreneurs serious about selling Information Products have called her number. She has worked with top industry players such as T. Harv Eker, Matt Bacak, Eric Lofholm and Cynthia Kersey.
Stefanie is well-known in the inner circles of multi-millionaire authors, speakers and experts. She rarely advertises her services as 90% of her business is through satisfied client referrals. Her work often speaks for itself. Stefanie’s marketing strategies contributed to an increase of revenue of $4.3 Million in 24 months for one client. Stefanie’s specialty is customizing and creating marketing strategies that are simple for her client to use, but rapidly increases their profits and sales results. She teaches her clients “why” she recommends specific strategies so they can build their own ‘marketing eyes’. She is very warm and cares about her client’s well-being and success. As she puts it “Your Success is my Business.”
In addition to her Marketing and Business background, Stefanie worked in Television both in front (Actress & TV Personality/Host) and behind the camera (Producer/Writer/Production Coordinator). As a result has also coached clients how to achieve their marketing goals with the media. She has successfully negotiated TV & radio show interviews for clients including a BBC documentary, helped produced corporate videos for Fortune 500 companies and wrote and developed speaking videos. Stefanie Hartman has been involved in several television production companies, television shows, specials and documentaries, including work for PBS, The Discovery Channel, CTV, and The Outdoor Life Network, VTV Channel for Baton Broadcasting.
Stefanie created, hosted and produced an international Television Series, Aqua PlanetTM, a travel adventure scuba diving series and was the youngest Senior Production Executive within the company. Stefanie sold the series to multiple markets and countries such as the Sky Network in the UK, Canal Television in Quebec, and The Outdoor Channel in the USA. Using her sales experience, Stefanie successfully negotiated the commercial funding and sponsorship needs for the production company. Stefanie sold, developed and produced many of the television commercials for her clients. Stefanie is an expert at creating profitable products and services from scratch. She did this in the television industry and is proving it now in the Info-preneuring business.