SOW 75: Maximizing Technology For Marketing with Sierra Modro CEO of Leap to Greatness

[iframe style=”border:none” src=”http://html5-player.libsyn.com/embed/episode/id/2273504/height/100/width/380/thumbnail/no/theme/standard” height=”100″ width=”380″ scrolling=”no”]

There is hardware and software technology available for every business need under the sun, with more being developed every day, yet many people who purchase these tools rarely use them to their full potential or the tools become dormant and replaced by the next new thing on the market. Jason Hartman is joined by self-proclaimed techno-geek, Sierra Modro of Leap to Greatness, to talk about how to uncover the resources businesses already have on hand. Sierra explains that most people don’t realize the full potential and profitability of the technology they currently own, often being drawn in by new products and services claiming to save time and money.

They may not realize how much time and work will go into fully implementing all of the available tools of a new product or service. Sierra gives the example of the iPad and how it is not being fully utilized for business needs.

She recommends several useful tools that businesses can implement inexpensively or free, such as Dropbox. For more details, listen at: www.SpeakingofWealth.com. A true technology geek at heart, Sierra Modro has been working with computers since her first Commodore 64. For more than 18 years, Sierra was an internationally recognized technology evangelist for Intel Corporation, Informix and Digimarc Corporation, promoting new technology in 14 countries around the world, from Portland to Prague and Moscow to the Midwest. Recognized by Microsoft for her contributions in touch and tablet computing,

Sierra stays on the cutting edge of technology.Sierra leverages her extensive background in hardware, software, and user design to help organizations to Activate Your Dormant Assets. She works with organizations to optimize technology adoption with existing investments, creating a technology positive environment. Most organizations already have more technology than they are effectively using. Stop wasting your technology resources. Increase revenue, improve productivity, and reduces expenses. Sierra can be found at: http://www.leaptogreatness.com/activate-your-dormant-assets-with-sierra-modro/.

Check out this episode