John Sculley is an American businessman, entrepreneur and investor in high-tech startups. Sculley was vice-president (1970–1977) and president of Pepsi-Cola (1977–1983), until he became chief executive officer of Apple Inc. on April 8, 1983, a position he held until leaving in 1993.
He is recognized worldwide as an expert in marketing, in part because of his early successes at PepsiCo, notably his introduction of the Pepsi Challenge, which allowed the company to gain market share from primary rival Coca Cola. He used similar marketing strategies throughout the 1980s and 1990s at Apple to mass-market Macintosh personal computers, and today he continues to speak and write about disruptive marketing strategies.
[4:52] What an entrepreneur needs to do to keep up with the changing work environment
[7:51] How the Pepsi Challenge was the turning point in consumer driven marketing
[12:46] The process through which we connect the rest of the world technologically
[15:13] How you can find your noble cause
[18:49] How the business plan has been usurped by the customer plan