SOW 68: Branding Strategies for Speakers with Vickie Sullivan President of Sullivan Speaker Services

As speaking expert Vickie Sullivan says, “Buyers do not want content that they’ve heard before.” So how do you offer unique content? Jason Hartman and Vickie, President of Sullivan Speaker Services, Inc.,  talk about what this means from a market intelligence standpoint. There are three standards that define uniqueness in thought leaders:  1. What haven’t…

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SOW 62: Social Media Marketing with Robin Robins Creator of the Technology Marketing Toolkit System

The face of marketing has changed radically over the last decade, and today, techniques may include email blasts, mobile ads, banner ads, SEO, Web 2.0, social media sites, video marketing, affiliate marketing, and more. On this episode, Jason Hartman has invited Robin Robins, developer and author of the Technology Marketing Toolkit System, to offer some…

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