“The secret to making money on the internet today is in the niche.” Spend much time researching Internet Marketing and you’ll surely run into that phrase, or some permutation of it. But what does that even mean and does it apply to public speaking? For a quick definition of “niche” let’s look to Princeton University’s online dictionary which states:
“A position particularly well-suited to the person who occupies it.”
In layman’s terms it simply means specialize, specialize, specialize! There are few businesses that can get away with being complete generalists. Wal-mart is a good brick-and-mortar example. Amazon is an online version. Both of these companies make a heck of a lot of money by trying to offer absolutely anything a consumer might need at pretty good prices. We can unequivocally say that if you try this in the public speaking field, you will fail.
Successful public speaking is all about finding the niche and exploiting mercilessly. There is one main reason we believe defining your niche is a critical first step to your public speaking career, and it’s this: no one is looking to pay somebody big bucks to deliver a general speech. Where would you even begin with that? Any organization, from the smallest rotary gathering to a multinational corporation, hires a speaker – incidentally sometimes paying him thousands of dollars in the process – to deliver information about a topic specific to that organization.
You cannot hope to possibly master ten different topics to the extent needed to deliver high dollar speeches. Trying that will fracture your brand and cause you to end up presenting a weaker product to the market. Mega-successful speakers like Tony Robbins, Dale Carnegie, and a hundred others you’ve probably never heard of, command major money because they pursued a single topic with determination. No matter how small you perceive your chosen niche to be, remember, the world is a big place, and there’s is still likely to be a large enough pool of interest to support your speaking career.
If you’re concerned that your topic is too “niche-y,” re-focus and expand it slightly but keep this in mind. The larger your target audience, the more you’re going to run into top notch competition from other speakers’. If you’re good, don’t fear pitting yourself against others. If you still need to hone your chops, start out with lesser paying local gigs and work your way up.
The Speaking of Wealth Team
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