Are you aware of some of the most common social media marketing myths? It’s important to recognize these myths to avoid any potential marketing mistakes which could negatively affect your brand.

1. Social Media Marketing is Easy

We’d like to tell you marketing on social media is an easy endeavor, but the fact of the matter is, it’s not. This doesn’t mean you shouldn’t give it a try, just be aware that successful social media marketing takes effort. Great social media campaigns take:

  • Fantastic content in a variety of formats.
  • Regular updates on several platforms.
  • Optimized content for tablets, smartphones, and more.
  • Search engine optimization.
  • Social media buttons and tools.
  • Regular measurement of data and statistics to see what’s working and what isn’t.
  • Ability to target a specific fan base.
  • Successful social media strategies which will not only raise awareness, but boost sales.
  • Active engagement with social media “fans”.
  • The reality is, successful social media marketing takes some amount of planning and strategy, and it shouldn’t be taken lightly.

2. Social Media Marketing is Free

Jason Hartman knows that everything involved in social marketing takes time and energy, two commodities that are as valuable as money. Many brands and businesses choose to hire social media professionals due to the amount of time and energy involved in a successful campaign. These professionals need to be paid, and, in many cases, the free tools available to manage social media simply aren’t enough, sometimes it’s necessary to pay to get the best services available.

3. Your Brand Should be on Every Social Media Platform

Having more social media accounts isn’t always a good thing. Successful social media accounts take time and energy to manage, and having more accounts means you’ll be able to devote less time and energy to each individual account, which could result in less overall success. In some cases, it’s better to have accounts only in social media markets which are frequented by your niche audience.

4. Your Social Media Accounts Need to be Popular to Make a Difference

So you’ve noticed you don’t have as many followers as some of the other active businesses on social media. This isn’t necessarily a bad thing. More followers don’t always equal more success. What really matters is how well you’re connecting with the fan base, and how well managed your social media presence is. An up-to-date and well managed Facebook, Twitter, or Google+ page has the power to increase search engine ranking as well.

For a prosperous campaign, it’s also important to rank well in search engines. Read “6 Ways to Rank Higher in Search Engines” to learn how. (Top Image: Flickr | Ivanpw)

The Speaking of Wealth Team