SW 423 FBF: Barefoot Marketing with Michael Houlihan & Bonnie Harvey

Today’s Flash Back Friday comes from Episode 74, originally published in March 2013. Jason Hartman invites Michael Houlihan and Bonnie Harvey, co-founders of Barefoot Wine, to discuss “out-of-the-box” marketing principles that led to Michael’s and Bonnie’s highly successful wine business. Though his business card reads, “Head Stomper,” Michael officially served as president and CEO for 19 years. She was Vice President…

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