LinkedIn, a social network, has been flying under the radar for a while now. An easy way to describe it would be Facebook for professionals, though at 120 million members, the service doesn’t come anywhere near claiming the same scope of global footprint as Mark Zuckerberg’s baby. For many, this size discrepancy is a good thing. As Facebook pages continue to devolve into the equivalent of social media soap opera, LinkedIn just might be the answer to your Internet presence prayers.

Like Facebook, LinkedIn allows you to build a profile and create a network. Unlike Facebook, this is all about making professional connections. If you’ve never taken the time to look into LinkedIn,

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here are four things it might do for you and your career.

Establish a Professional Profile
LinkedIn gives you the keys to controlling your online identity. Have you Googled yourself lately? You never know what may come up. LinkedIn profiles rise to the top of search results, letting you control the first impression people get when searching for you online.

Stay in Touch With Colleagues and Friends
In today’s professional world, people change jobs and locations constantly. By connecting on LinkedIn, your address book will never go out of date. Your contacts update their profiles, keeping you current with their latest jobs, projects and contact info. You’ll stay in closer contact with great tools to communicate and collaborate.

Find Experts and Ideas
Sometimes your immediate circle can’t resolve a unique business challenge. Tools like Answers and Groups let you locate and interact with experts through trusted introductions. LinkedIn Search lets you explore the broader network by name, title, company, location, and other keywords that will help you find the knowledge you’re looking for.

Explore Opportunities
Whether you’re looking for a career opportunity, winning new clients or building your professional reputation, LinkedIn connects you to jobs, sales leads and ideal business partners. With our powerful search engine, company research tools and a jobs board that shows who you know at listed companies, LinkedIn is the place to turn for new opportunities.

The bottom line is this, if you’ve screwed up your past by revealing a little too much of yourself on Facebook, consider canceling that account and reinventing yourself on LinkedIn in a new, solidly professional light.

The Speaking of Wealth Team






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