If you’re interested in building a strong social media presence while building strong SEO (Search Engine Optimization) at the same time, Google might be the perfect solution. Here are some tips to start building a strong Google presence.
1. Get Followers, a Lot of Them
While quality VS quantity is a legitimate rule with all content and some social media and SEO strategies, quantity is more important with Google . Why? When you share something on Google plus, and a follower searches for a related keyword, your page will show up on the first page of search results. This is only the case for your followers, so the more followers on Google , the more people can view shared content.
2. Claim Authorship
Google now gives authors a really clever way to stand out in search results. With a Google profile, it’s possible to actually claim ownership for any articles you have written. This will show up in search results, regardless of whether or not a person is a follower or signed into Google . Anyone who is logged onto Google will have the option of adding the author as a follower directly from search results.
3. Add Regular Content
Jason Hartman believes in the power of regular content. Google will allow you to add photo, video, updates, and text to a profile. This makes it fairly similar to a Facebook profile. For this reason, it’s simple to create an update schedule so the profile can stay constantly up to date.
4. Google Promote on Your Site
You can use a personal site to promote a Google page and vice versa. The first step would be to add a 1 button to the site, alongside the standard Twitter and Facebook buttons. This should go on every page, maybe even every post with a blog, to make it as easy as possible for other people to interact and engage.
5. Connect with Your Site
It’s a good idea to directly connect your Google page with your website. This can be done by adding a short piece of code to the site which can’t be seen by others. Alternatively, there’s the option of adding a Google badge to help bring followers to your page. A strategy like this could help your site rank higher in search results and build reputation through Google .
6. Complete Your Profile
As with any social networking site, it’s important to make your profile as complete as possible. Fill out all information completely. Google will prioritize different parts of the profile for the best on-screen results and search engine optimization.
Interested in learning more about social media marketing? Read “Top 5 Benefits of LinkedIn forYour Podcast” to learn how LinkedIn can benefit your content as well. (Top Image: Flickr | Bruce Clay, Inc.)
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