Facebook’s recent algorithm change has left many advocates of Facebook marketing feeling betrayed. Potentially in response, Facebook has recently released a pay to promote post tool. But will this help or hurt the marketing community? What is the Promoted Post Tool? The Facebook “pay to promote” tool will allow Facebook members to promote important photos,…
DetailsSharing your own content for marketing purposes can help, but it’s not as effective as motivating other people to share it. Here are some tips to get started. Build a Loyal Audience Many people who share content are regulars. For this reason, it’s important to build a loyal audience. To do this, nurture the community…
DetailsWhether it’s an e-book, speech, article, podcast, or something else, anyone who creates content will occasionally receive a bad review. So how do we handle these bad reviews when they surface? Keep reading to find out. Negative Reviews Happen Probably the most important thing to keep in mind about negative reviews is this: they happen.…
DetailsNew to LinkedIn, but interested in using it to its full potential? Here are some tips and tricks to optimize your LinkedIn profile. 1. Include a Picture Including a picture is an important rule for any social media site. A picture will give people something to relate to, because no one really wants to connect…
DetailsLinkedIn is a powerful and professional social media tool which can help increase traffic and visibility for any podcast in any given niche. Use LinkedIn to your advantage to benefit your podcast. Here are 5 of the top benefits of LinkedIn for a podcast. Build Credibility A LinkedIn profile provides a great way to start…
DetailsE-mail marketing is an important and effective tool for the success of any business or brand. For the best results, e-mail copy needs to be well polished. Here’s how to create exceptional marketing e-mails. Create a Compelling Subject Line Writing a compelling subject line could be a lesson on its own, because it’s one of…
DetailsNo matter what your goal is on the internet, a website can help achieve it. Here are some of the reasons to build your own website. Potential for Income If you build the website with the intent of making money, chances of success are in your favor. One of the greatest things about building a…
DetailsSEO, or Search Engine Optimization, isn’t just a one time strategy which can be completed and then abandoned. There’s a lot more to SEO than meets the eye. Here are some practical SEO truths which might inspire you to take a second glance at your content. 1. Top Keywords Change Even if you get your…
DetailsTwitter may be the number one place to share content and links. However, if a tweet doesn’t seem valuable or doesn’t grab a reader’s attention on the first glance, it probably isn’t going to do well. Jason Hartman believes in value in both tweets and content. Here are some methods to both shorten and spice…
DetailsWith any writing assignment, it’s important to conduct thorough research and find reliable sources to create exceptional content. This can be a daunting prospect without the proper researching techniques. Here are some of the most effective research methods. Conduct Interviews A good way to conduct research is to interview experts on the topic for which…
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