SW 143 John Papola: How to Make Viral Videos

[iframe style=”border:none” src=”http://html5-player.libsyn.com/embed/episode/id/2785341/height/100/width/480/thumbnail/no/theme/standard” height=”100″ width=”480″ scrolling=”no” allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen] John Papola is the CEO of Emergent Order and Director of EconPop, which just launched a YouTube show. Papola joins the show to tell us more about it. Papola directed the videos, “Fear the Boom & Bust” and the “Fight of the Century”, which have…

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SW 142 Kate Moss: Advanced Writing Techniques

[iframe style=”border:none” src=”http://html5-player.libsyn.com/embed/episode/id/2771881/height/100/width/480/thumbnail/no/theme/standard” height=”100″ width=”480″ scrolling=”no” allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen] Kate Mosse is an English novelist, non-fiction and short story writer and broadcaster. She is best known for her 2005 novel Labyrinth, which has been translated into more than 37 languages. Although best known for her adventure and ghost fiction, inspired by real history,…

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SW 141Mike Cline: Tech Guys Who Get Marketing

[iframe style=”border:none” src=”http://html5-player.libsyn.com/embed/episode/id/2765706/height/100/width/480/thumbnail/no/theme/standard” height=”100″ width=”480″ scrolling=”no” allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen] Mike Cline is founder of Tech Guys Who Get Marketing. Mike’s evolution into the tech space all started with a Tandy TSR-80 that he first played with until becoming bored, and then tearing it apart. From there, it was all downhill. Visual Basic apps,…

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SW 140 Dr. Kelly McGonigal: The Willpower Instinct

[iframe style=”border:none” src=”http://html5-player.libsyn.com/embed/episode/id/2762684/height/100/width/480/thumbnail/no/theme/standard” height=”100″ width=”480″ scrolling=”no” allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen] Dr. Kelly McGonigal is a health psychologist at Stanford University and author of, “THE WILLPOWER INSTINCT: How Self-Control Works, Why It Matters, and What You Can Do To Get More of It.” Dr. McGonigal teaches one of the most popular courses at Stanford University called,…

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SW 139 Nick Unsworth: Facebook Marketing

[iframe style=”border:none” src=”http://html5-player.libsyn.com/embed/episode/id/2758642/height/100/width/480/thumbnail/no/theme/standard” height=”100″ width=”480″ scrolling=”no” allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen] Nick Unsworth is the CEO of Life on Fire and a renowned Facebook marketing expert. He joins the show to describe how people can use Facebook as a tool to increase their customer base and revenue. Unsworth fills us in on the the newest…

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SW 138 Chris Johnson: Branding & Facial Recognition

[iframe style=”border:none” src=”http://html5-player.libsyn.com/embed/episode/id/2727307/height/100/width/480/thumbnail/no/theme/standard” height=”100″ width=”480″ scrolling=”no” allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen] Christopher Johnson is the CEO of the Whitehorn Group and a contributor to Branding Magazine. He joins the show to discuss the development of facial recognition software for marketing. The conversation then turns to branding and how a celebrity association with a brand can be…

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SOW 137 – Content Creation with Shelby Larson

[iframe style=”border:none” src=”http://html5-player.libsyn.com/embed/episode/id/2714924/height/100/width/480/thumbnail/no/theme/standard” height=”100″ width=”480″ scrolling=”no” allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen] Listen as Jason Hartman of the Speaking of Wealth interviews Shelby Larson, the founder and co-owner of Content Divas, LLC. Shelby started Content Divas back in 2007 initially to offer stay-home moms a way to make legitimate income from home. Her business has expanded…

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SOW 136 – Al Ries: The 22 Immutable Laws of Marketing

[iframe style=”border:none” src=”http://html5-player.libsyn.com/embed/episode/id/2695030/height/100/width/480/thumbnail/no/theme/standard” height=”100″ width=”480″ scrolling=”no” allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen] Check out this episode! Al Ries & his daughter Laura Ries have been working together as focusing consultants for 18 years. Ries & Ries was founded in New York in 1994. Three years later, Al & Laura relocated to Atlanta, Georgia. But the Ries team…

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SOW 135 – Principles of Public Speaking with Rich Zeoli

[iframe style=”border:none” src=”http://html5-player.libsyn.com/embed/episode/id/2689973/height/100/width/480/thumbnail/no/theme/standard” height=”100″ width=”480″ scrolling=”no” allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen] Rich Zeoli is an author, talk show host, and communications expert. Rich is the author of The Seven Principles of Public Speaking: Proven Methods From a PR Professional, and a weekday host on CBS Radio Talk Radio 1210 WPHT in Philadelphia. Rich Zeoli has…

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SOW 134 – Self-Publishing Success with Matthew Mather

[iframe style=”border:none” src=”http://html5-player.libsyn.com/embed/episode/id/2680339/height/100/width/380/thumbnail/no/theme/standard” height=”100″ width=”380″ scrolling=”no” allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen] Matthew Mather is the best-selling author of “CyberStorm” and a leading member of the world’s cybersecurity community. He joins the show to discuss a “Third Path” to publishing that winds between the traditional publishing and self-publishing models. Mather was rejected by more than 100 agents…

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