Jason Hartman talks with the author of 17 great books, Jeffrey Gitomer. Jeffrey’s latest book, Go Live!, is a salute to mastering the virtual world and exuding comfort on video. If you don’t master virtual and you don’t master video, someone else will. Jeffery, the self-branded ‘king of sales,’ gives top tips from his book on how to be a thought leader and show it on ‘film.’

Books:

Go Live!: Turn Virtual Connections into Paying Customers

Key Takeaways:

[2:45] Self-branded ‘king of sales.’

[3:15] I don’t teach people how to sell; I teach them why others buy.

[6:30] “Anything I tell you today will just be a review.” -Gitomer jokes about NYC Sales People

[10:10] Coach yourself. Film yourself and critique it. 

[15:00] Jeff describes the creative ways in which you can build a virtual sales call that’s effective. 

[17:15] How can you use humor in video? “At the end of humor is the height of listening.” -Gitomer 

[22:30] Creativity is a science. “What else? Who else?”

[25:15] If you don’t love what you do, you can change jobs. 

Websites:

gitomer.com

JasonHartman.com

1-800-HARTMAN