Jason Hartman is joined by Anne Hogan, Community Manager at the Humane Society in Washington, D.C., to discuss the importance of engaging with your community of fans and followers, focusing on Facebook engagement, Twitter and blogger outreach. Anne emphasizes that responding to questions on a company’s Facebook page, on Twitter, and via email shows that a company really does care about their community of fans, followers, customers, clientele, etc.

She explains how she uses Facebook to increase engagement, such as alerts for new research or a new product, and asking followers for their opinions and feedback. A lot of companies have a Facebook page and gauge its success by the number of “likes” they receive, but don’t connect on a more direct level with their community of fans. Anne also shares how she uses Twitter as a customer service tool, in addition to getting word out about important opportunities, needs and breaking news, and she explains some tracking methods for the various platforms.

For more details, listen at www.SpeakingofWealth.com. At the Humane Society, in addition to running its Facebook and Twitter accounts and blogging, Anne is responsible for social monitoring and listening. The Human Society has more than a million fans on Facebook and over 100,000 followers on Twitter. When she’s not tweeting, you can find her playing with her rescued Pomeranian, Teddy.

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