Jason Hartman talks with Kim Mateus, Senior Partner of Mequoda Group, LLC who leads the Mequoda Research Team responsible for content development for events, seminars, workshops and in-house training programs. She works with new and existing consulting clients to help assess their current internet marketing programs and design educational and consulting services to increase their online revenues and profits. More at: http://www.speakingofwealth.com/category/podcast/. Kim oversees the email newsletter providing publishers with free tips and case studies to help them succeed online. She also oversees the online video training library covering SEO, website architecture, email marketing, key metrics and more. Kim also manages content development, production and marketing for all Mequoda white papers, webinars and live events. She is an active member of the Magazine Publishers of America (MPA) and the Specialized Information Publishers Association (SIPA). She co-hosts the twice-a-year two-day summit which explores current best practices for media strategy and internet marketing strategy. Kim is a frequent speaker for the Specialized Information Publishers Association and was the Email Marketing Track Chair for SIPA™ 31st Annual International Newsletter & Specialized Information Conference in Washington, DC.
Kim received her B.A. in Journalism and Public Relations from Roger Williams University in Bristol, RI. She is also co-author of the following reports:
* SEO Copywriting Secrets
* 5 Deadly Membership Website Mistakes
* Seven Online Publishing Secrets
* 12 Master Landing Page Templates
Introduction: Speakers, publishers, consultants, coaches and info marketers unite the Speaking of Wealth show is your roadmap to success and significance. Learn the latest tools, technologies and tactics to get more bookings, sell more products and attract more clients. If you are looking to increase your direct response sales, create a big time personal brand and become the go-to-guru. The Speaking of Wealth show is for you. Here is your host Jason Hartman.
Jason Hartman: Welcome to the Speaking of Wealth show. This is your Jason Hartman, and this is Episode#5. I’m not sure if you can hear the noise in the background or not, but I happen to be recording from the beautiful island of Saint Martin here in the Caribbean, and yes those are crashing waves in the background.
I am at the Western resort and my hotel room is right on the beach here, so its really, really nice, and isn’t this one of the reasons that we got into the speaking, publishing info marketing business to create passive income so that we can have the freedom to live the life we want, so that we can travel, we can take up our hobbies, spend time with our families whatever it is for us, and that’s what the Speaking of Wealth show is all about is creating those profits as passively as possible.
Once we get that business in motion, it tends to remain in motion without our direct efforts, and that’s what the Speaking of Wealth show is for, so today we are going to go to a fairly technical topic. We are going to be talking about digital publishing with a high level person from a company called Mequoda and this is pretty technical, and it’s pretty good though.
Sometimes we explore the more philosophical sides of the business. Sometimes we explore the more technical sides of the business and everything in between, and that’s what we will be doing on the show today, so let’s listen to the interview with Kim and learn more about digital publishing here we go. My pleasure to welcome Kim Mateus from Mequoda LLC with us today.
We are going to talk about the best practices for online publishers and marketers, and if you have an internet based business one of the great things that makes it possible to enjoy financial freedom as well as time freedom is being an infopreneur and being an info publisher publishing the whitepapers, special reports, audio programs, video programs, online ebooks etcetera, etcetera membership sales, things like that.
There is just a lot of opportunity here. Its one of my favorite business models and Kim is here to really talk to us about the best practices. Hey Kim welcome.
Kim: Hi Jason. Thank you for having me.
Jason Hartman: It’s great to have you on. I have been very impressed with your company science I discovered with may be 10 months ago I want to say. You guys have some very innovative things that you do you really seem to drill down on what it takes to be a successful online publisher and also Mequoda seems to do it more from the professional angle rather than the sort of guru infopreneur angle. It’s more that sort of corporate angle at least that’s my impression. What are some of these practices?
Kim: Sure, well over the last five years or so since Mequoda group is been in business under this name. We have been consistently defining and refining the set of best practices. We are now coming around to calling them content marketing best practice. We are only sort of this online publishing is about online marketing and the answer of course is, it is both, so right now we are sitting on about seven best practice strategies that we again are consistently refining.
We usually start with editorial because online of course its all about the content, and even if you weren’t on to traditional publisher which is who we are used to working with, when it comes to the internet its all about content because people start with search and Google of course gets preference to content based website, so one of the strategies that we focused right on is editorial and how to leverage your content and your reputation.
Jason Hartman: And you do that very well. And I know we will talk during this interview about how you look for content which is really requested highly in terms of keywords on the search engines, and then doesn’t have a lot of content for it, and then you try to fill that void all the time, and you actually sort of build your whitepapers and special reports around that. Isn’t that correct?
Kim: Right that’s exactly the case. So before we begin a new website launch because Mequoda business model really is you know we’ve got the publishing division where we publish the daily news that are — and we do live webinar every other week which we charge for their paid webinars.
We’ve been a membership website. We do live events you know strictly for the publishing industry and again teaching our best practices, but sitting in the middle we’ve also got a consulting division where Don works one-on-one with publishing clients with small mediums, the large size organizations around the country, and around the world helping them to figure out their digital strategy, and before we even sort of have any other discussion the very, very first thing we do before we helped them build a new website is to first determine what are the keywords that your market is googling everyday that your website should tie into, so in our view you shouldn’t even consider building a website in any market without first knowing exactly how many people everyday are googling the terms that you are trying to target.
And then again its not just about volumes, so you don’t want to just write about something because its popular because there is quite a lot of competition out there. So the sweet spot is to find keywords phrases that a lot of people are googling, but not a lot of other websites are competing for, and there is a lot of free tools right from Google that will help you with this process, and that’s really the sort of core piece of our strategy if you will.
Jason Hartman: When you talk about online publishing and content may be let’s talk about the different sort of disciplines for best practice within that field. The different may be verticals within that, so there is doing documents whether they would be ebooks, special reports whitepapers etcetera. There is membership sites where you are trying to get people to pay a subscription fee and there are other things. Do you want to go into sort of each of those issues?
Kim: Sure. It’s interesting that you bring that up second because it’s actually second in our seven strategies. Number two is revenue strategy for choosing the right business model. You know a lot of our clients that we work one-on-one with, we have to retain our relationship with, they are coming to the table with existing product so they might have magazines, they might have newsletter, books, events, and frankly our system works best when you do have the way to monetize all of this effort that you are going to put into publishing free content, so we are giving you know those are the bigger pieces to give away the free content to attract the audience and then convert them to become a paid customer, and that can either be the sale of a subscription to a magazine, a downloadable ebook that you are charging $20 for, or a paid membership website where you are charging a fee for annual access.
So the revenue model certainly differ a lot depending on who you are talking to, and this you know again the beauty too is that this thing in this content marketing world it does allow you a chance to create products, so a lot of times that we are doing is we are helping our clients with the product development. You know what when if there is a real need again in terms of a — from a search standpoint and a competitive standpoint there is a chance that you could develop a paid product out of that need if that makes sense.
Jason Hartman: In terms of the subscription model if you will, you want people to come in and subscribe and get content where they have a password, and get content for that website. What type of content sells the best? Are there any sort of price points that you recommend in that world?
Kim: Well, you know again I think it depends is its B2B, B2C. Of course on the B2B side, you’ve got a chance to charge more money from your content because that tends to be more then the need to have versus the nice to have on the B2C side when you are living in the nice to have environment you can’t necessarily get away with charging a lot for content especially if there is kind of free content out there already, so demand has to come, come into play there and competition I think it all comes back to that.
Jason Hartman: Are there certain industries that work better with the content marketing business than others, and do they have sort of certain price points around them I mean its odd because it seems like the world is just full of free information nowadays yet some publishers really seem to pull of charging and many times charging pretty high prices for that, that information. It seems to kind like a disconnect Kim. It sort of both ways. It strikes me as though it’s largely packaging in the way it’s presented, the way the offer is presented.
Kim: Right. Certainly that has a lot to do with it. And I think brand as well, I mean I was just talking today to somebody about the whole free versus paid, and why it works for some, and why it doesn’t, and I thought about consumerreports.org. You know there is a company with a beautiful brand presence only it’s had a strong brand preference, and when it came to the internet and deciding what kind of online business model was going to work for them they were lucky because it was very clear that they couldn’t accept advertising. There were consumer reports. They didn’t take advertising in their magazines so when it came to the internet they knew they wouldn’t be able to get away which is giving it, everything only for free. They had to monetize, so they had to build a paid membership website straight out of the gate, and their pricing is really quite interesting and they have sort of were challenged would this is well, you know do you price the internet access lower than print because its seemingly cheaper to produce, and I think now they are sitting at parity pricing where the print cost just as much as the online.
And I think through our clients we’ve seen the same thing that you shouldn’t necessarily discount online because its cheaper to produce parity pricing seems to work pretty well where the prices are pretty equal no matter how its getting delivered
Jason Hartman: Yeah that’s interesting and boy that’s music to a publisher’s ears because what that means is that you just have no signed cost other than the research and the intellectual property development cost, but there is no printing, no shipping just a much more cost effective model, but would you say the pricing is at parity except for may be shipping and handling like, with some of my products I sell them for the same prices, but if I wanted the printed version or the physical version I should say its shipping and handling is added to it?
Jason Hartman: Is that about the norm or is it?
Kim: Yes definitely absolutely.
Jason Hartman: Alright in terms of membership websites it’s kind of back to that for a moment. I see a lot of info markets and online publishers going the really low cost route nowadays where they are selling things for $7. They are selling monthly memberships for $9.97; I mean less than $10 not $997.
It seems as though there is an awful lot of information out there nowadays. It’s being sold rather cheaply but the downside of the consumer is that it seems that all of this information is geared toward an up sell to the next thing rather than the real content.
Jason Hartman: Any thoughts on that?
Kim: Yeah I think that’s just part of the business. I mean even at Mequoda we recently made our membership product such an incredible deal that it’s just, you just can’t say no. and at first I was reluctant to offer such an incredible deal because I didn’t really know how it would impact us from a cost standpoint, but its certainly getting the orders in. And I think that with the membership product, simple find the offer is definitely the way to go even if it means you are giving away more than you think that you should.
Make it a great deal for the customers; make it so that they can’t say no. And of course is there an up sell behind it? Naturally we charge $297 for Mequoda Pro. It’s a phenomenal deal that includes live access to all of our upcoming live webinars, all on-demand access to all of our previous webinars, but I do really just want a big large table of Mequoda Pro subscribers? No, I would like some percentage of those Mequoda Pro subscribers who would be so impressed with our content, our offer that they are willing to come to the Mequoda summit which is our live event, which is much more expensive, and then from there perhaps get Don in the building to be with one-on-one consultant, and there is no way there’s an up sale.
I think that’s just part of our reality, right? We all need to eat, but if you just remain on us, and again make the products sort of so valuable that the consumer just can’t say no. I think that that is a wining situation if you can, if you can manage to pull it off and not go broke from a cost standpoint.
Jason Hartman: Right. Do you want to talk a little bit about how you work in terms of sort of the find and need and fill it if you will looking at what people are searching for, and looking at what they are finding or what they are able to find out there and sort of filling that need for people so that you really have a high demand for the product, and there is not too many people filling in. That’s a pretty good deal for any business person to be in that situation.
Jason Hartman: Want to talk about the methodology for doing that?
Kim: Sure absolutely, and I love the order of this because we are going right into the third strategy where that we label audience strategy so it’s attracting targeted website traffic, and how do you do that. You first using a lot of free tools that are out there, and the Google keyword tool is one of our favorites and it isn’t an AdWords tool, but you can use it to research organic traffic, so what did those are the questions that you are basically trying to answer.
Howe many people every month are searching for this phrase and let’s use internet marketing for an example. And if you put the term internet marketing into the Google keyword tool, and ask it to return to you how many people search for that phrase for every month. They will give you a number, and that I don’t know out of the top of my head, but I know it’s extremely high.
That’s a very, very competitive keyword phrase, so if you didn’t think about competition and you just put that term in, you might say oh wow, 70,000 people a month are searching for internet marketing that something I should be writing about. Well, its like no because then if you go and Google how many other publishers are competing for that phrase you would see the number in the millions and then you do the math on that, and it doesn’t pan out.
You don’t want to target phrases that 100,000 people are searching for, but 10 million other publishers are competing for.
Jason Hartman: Its really a ratio is what you are saying. It’s a ratio of number of people searching compared to number of providers, and so you want a favorable ration where you may have only 10 people searching for that, but if you are the only provider then all 10 of those people are going to be the path to your door whereas if you have a 100 million people searching for something, and there is 200 million providing the content that’s not such a good ratio. Is it?
Kim: Exactly that’s exactly right. And the way we find that competition is very simple. We go to google.com, and we go to the actual Google search engine, and we put the search phrase into quotes, and you know in the top right hand corner the screen it will say results of one through ten of 96 million that 96 million is the number that you are looking at, and the reason we put it into quotes is not because that’s how people are searching, but we want Google to tell us how many other websites out there are using this phrase in the exact order because if you leave it with no quotes, then it’s the number is going to be much larger because Google is going to also return results where somebody is using the word internet in one paragraph and marketing in the other paragraph.
So, if you — by putting it in quotes, you are forcing Google to return results where the website is using that for in the exact order. So then it’s about getting the ratio as you said. The other beautiful thing about the Google keyword tool is if you put in the phrase like ‘internet marketing’ not only is it going to tell you how many people are searching for that phrase every month, but its going to give you a bunch of related phrases like internet marketing strategy, internet marketing tips, internet marketing tools and so it gives you a bunch of suggested phrases where you can find something more, more relevant, more specific.
It’s all about the longer the phrase, the more specific the phrase, the better chance to rank on that.
Jason Hartman: The mechanics of doing that again go to Google type the phrase in quotes, and then what so you see how many websites are providing that content, those words in that exact order and then what you do?
Kim: Well, the first step is actually to go right to the Google keyword tool, and you can get there by googling google keyword tool, and again it is part of the AdWords suite because Google wants to provide all this information so you can go, spend money with their AdWords programs, but you can use it from an organic perspective as well because its just volume, so if you go to the Google keyword tool, you will see a little box where you can enter in any term on the planet that you would like to search for, and then it returns to you a bunch of results.
And you want to select the exact match. Those are couple of different match options, but you want to know exactly how many people search for that phrase at any given month, and then as I mentioned it gives you a bunch of related phrases so internet marketing now you’ve got data on all the related phrases as well. I mean once you have that data, you can actually download it off of the Google keyword tools.
Now you are working in Excel. And once you have a list, and you can do this over and over. So you did it for internet marketing. Let’s say you also write about affiliate marketing. You could just do it all over again, and then once you have all that data in excel, and you decide on which term look good? You know which terms fit your content model then you would go to the trouble to actually Google each of the individual phrases to see how competitive they are because that’s the piece that’s the manual that’s a lot of work that’s the second step so that you only go through the trouble of doing that once.
You know you’ve decided which phrases you think fit your content model, but essentially its about finding the volume first, and then going after the competition then going to see how competitive they are by putting the phrase into the Google search engine with the quotes around, and just recording that number that shows up in the upper right hand corner.
Jason Hartman: Now you know the supply and demand side of the equation, right?
Jason Hartman: And then what?
Kim: Now it’s about well, there is a number of things. I mean if you were doing this from scratch and you wanted to — you don’t have a website right now, and you know you just really need to redesign your site if you want to build a true publishing destination type website that people are actually going to find you would go to this exercise for everyone of what we call primary topics, so in our view every blog that we had build has a set of topic pages so on the Mequoda daily site I think you will find like 20 different topics that we write about designing media websites, email marketing, internet marketing strategy. We just add a Kindle publishing, landing page authorization. So you go through this exercise to determine what’s your site essentially is about. So that’s kind of sort of step one then its time to actually start targeting some of these phrases, so A) you need to know the information so you know how to build your website properly and then its time to go in and target. So within each one of your topic let’s say back to the internet marketing, example say one of your topics was internet marketing.
Sitting under that topic you could have 150 related phrases because you could decide that your site talks about you know internet, as I mentioned early internet marketing tips, internet marketing training, internet marketing expert, so once you decide to target what we do at Mequoda is we, we are big believers in giving away free downloadable special reports in exchange for email address because again we build these sites and its lovely if your site can be found in Google and you get a lot of traffic, but how much of that traffic are you converting into email subscribers because email is usually where the good thing happens that’s where the money is going to be spent.
So building your email subscriber file is in our opinion almost more important than having a lot of traffic to your site because if you don’t have a big email list to market to traffic only does you so good, right? So we use our free reports as a catalyst to build our email subscribe file so back to the targeting we are going to pick a phrase to target. We are going to then write a free special report about it because they were really serious about targeting the phrase internet marketing strategy.
We are going to write a special report titled Ten Tips for Improving your Internet Marketing Strategy. So we put the phrase that we are targeting right in the title of the free report so that one somebody in the future is googling this phrase that you’ve decided to target they will find your landing page, and on that landing page you are describing all the benefits of this free report, and then order for the reader to access the free report. They have got to give you their email address, so you are building your email file at the same time that you are attracting that traffic from Google and that makes sense and those are kind of a mouthful, but does that make sense?
Jason Hartman: Yeah absolutely. Let me take a brief pause. We will be back in just a minute.
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Jason Hartman: There is a lot to do. The world has just become a complex place, used to be about just opening your store, and hanging out a shingle, and people would come in and buy things, but really now, its not even that easy because the website is there, and you may have traffic, and I think the nature of that traffic and which is why you very correctly said the money is the email list because the nature of traffic is that it comes and goes, and it’s a single sort of a hit and run visit a lot of times.
And the email really allows you to constantly drip on people to make special offers, to make other offers, and eventually they hopefully become customers, and they buy things and they spend real money. What else do you need to know about content? I mean if someone is listening, and they are interested in dog training, or real estate investing, how to be a better public speaker and that’s what they teach people about and say they have done consulting on any one of those fields, and may be they do classes on it, or they’ve got a background on it whatever, but they want to really get into the publishing business, and expand the regional scalability.
It sort of like how do you pick that small defined niche rather than a big broad term because the big broad term and like the example internet marketing you gave a few minutes ago that’s just too general right.
Kim: Oh for sure.
Jason Hartman: Yeah well, give us some suggestions about narrowing ones focus because I can see people thinking well, I am an expert in dog training or I want a publisher on that, but what did they do?
Kim: Well, the beautiful thing is you know that they — again the first thing we would tell you to do is go play with the Google keyword tool because its free and its going to give you great insight immediately almost into the kind of activity that’s out there evolved around dog training like am on the site right now, I just put that in, looks like there is about 201,000 people a month globally searching for dog training, and then underneath that there is a bunch of related phrases like dog training tips and dog training schools and dog agility training, dog potty training. I mean this gives you so much insight into the possibility that are out there, and again right now I am just getting numbers, and it dropped dramatically.
You know dog training 201,000 dog training tips drops down to 12,000 and that’s still a healthy number I mean in terms of what a lot and if you are just starting out, and you want, you know you want to build a site revolved around dog training that’s a lot of activity again that’s says the volume so of course next step would be to then download this into Excel, and then go play in the Google search engine to figure out what your competition looks like how many other websites out there are. Also about dog training, who is in your market that’s one of the first things we would like to tell publishers to do is come up with an online market audit, and you do that by googling the phrases you are thinking about targeting, and see within your space, are you going to be up against big huge branded publishers, are there other entrepreneurial type up sites out there that you can partner with, so its doing a lot of research in advance because this is a lot of work and none of its easy even I’m hoping now its making sound easy because its so, its such a ton of work to do this.
But its certainly better to put the work in you know sort of correctly in advance versus going through all the trouble, getting funding, you know staffing, building this business, and then you find that no one visiting your site, you know its just better to do all this research upfront, and be absolute for even for established publisher who have got products who are already money on in the print world if you will, and need to figure out their digital strategy. The first thing we do with them is sit down and do this exercise because think about a general interest title like a Reader’s Digest or something or they write about everything.
Well, when it comes to their website they really need to go niche. They need to niche down into a particular segments if they really want to get that traffic in, so its all about the niche publisher, but you really do need to put the time and an event to do the research to know what you are targeting and then a lot of work after that as well.
Building your site so that it can actually receive the traffic from Google, and the beauty about the WordPress and a lot of this post Google CMS is that they are —
Jason Hartman: What’s a CMS?
Kim: WordPress is what we use.
Jason Hartman: Content Management System, is that what you are saying?
Kim: What I was saying is that WordPress is that because it was built after Google was around it’s inherently a Google-friendly system in that.
Jason Hartman: Okay good.
Kim: It makes your job easier because it already knows about category pages, and so many different plug-ins out there where you can make sure you get all the metadata that you need.
Jason Hartman: Now, Kim by the way what I was referring to is you said CMS, and I was unsure everybody knew that acronym.
Kim: Oh I’m sorry.
Jason Hartman: That’s Content Management System, correct?
Kim: Correct yeah.
Jason Hartman: Okay good, thank you. Now on WordPress there are many different templates people can choose for WordPress. Are there certainly templates that are more friendly than others, or do they all work just as well with Google and search engines?
Kim: Well, I am not too much on the technical side, but I know for us we you know WordPress is the bay system and then there is a bunch of plug-in got there we have sort of borrowed, and we also had to build a couple to make the system do what we needed to from like a fulfillment standpoint from an email management standpoint, and we’ve got WordPress as our base, and its tied into sort of the bunch of subsystems to get it to do we needed to do.
Jason Hartman: So it’s really incumbent on a publisher to spend a lot of time doing those niche words or phrases I should say that are highly attractive. They are being searched a lot, but not many people providing content. You’ve really got to do two different things to determine that as you mentioned before as far as I understand that someone should invent a site that just tells you phrases that have the best ratio, right? [Laughter]. There is such a thing or no?
Kim: I have not that we found. I mean its there —
Jason Hartman: That’s the zillion dollar right there. I just had it.
Kim: I know. I know there you go. You know but I am sure they exist out there. I’m sure someone has developed some kind of a program to do just that.
Jason Hartman: Isn’t that Kim just what’s so great about capitalism in a free market? Its like any desire, any idea there is someone who thought of it, and someone who is filling it. It’s amazing.
Jason Hartman: Everyday in the internet age it just amazes me more and more. Every resources at your finger tips I mean if you are listening and you didn’t have the internet for part of your life you really can’t appreciate it enough. It’s a pretty incredible tool, no question about it.
Kim: Makes our job harder in the sense.
Jason Hartman: Andy is here too right away, yeah.
Kim: It’s so clarifying and the data is right there for you if you know how to speak it out.
Jason Hartman: Well, do you want to talk about the ebook revolution that’s going on, and why say ebook, I don’t mean paper ebooks that are PDF files, although you’re certainly welcome to talk about that because that’s a big thing for publishers, but the Kindle revolution and all of the competitors, the Sony ebook reader, and Barnes & Noble has that what they call that the Q or something like that I think, and all of these different things that are out there. I purchased my Kindle right away when it was the Kindle tool, the second version that really was a huge improvement, and I love it. It’s a great tool, and I published several of my books on the Kindle, but there is a lot of real mastery that comes with that. Isn’t there? That’s a whole another area of discipline which has best practices and all sorts of stuff, right?
Kim: Certainly we just actually did a webinar on it, on last week, and it was very well attended, and certainly sparked a lot of interesting discussion. In my opinion, I think that we should focus on sort of the basics first. I don’t think we would recommend that a publisher consider going on Kindle at their basic you know site architecture isn’t set up and they don’t have the basics of online publishing down because as you mentioned it really is a whole another animal.
Jason Hartman: Right and another thing though just to mention it on Kindle and some of these other readers is blog publishing which I think could be also another lucrative avenue. But again that’s a whole another specialty in of itself, but it is an exciting time. It seems like the ebook reader Kindle genre is really going to catch this time. They’ve been trying to do it for years, but it seems like this time it’s really, really working and it’s going to become standard for our future, don’t you think?
Kim: So absolutely there is no doubt about it. People go online to look for, for book reviews and it’s in terms of the reader itself I mean people are ultimately looking for that ease you know when you are going to travel, and you are going to on a business trip or anything. You know you don’t want to have to decide which books to carry or which magazines to carry. The reader is just going to make it that much easier for avid book readers to just have so many options right in one device.
Jason Hartman: It really is incredible just too kind of wrap all of this up Kim what would you like people to know in conclusion about the opportunities for online publishing. Any final advice you would have?
Kim: Sure I mean, I think I just wrap it up back to figuring out what the demand is out there. I mean I think its very clear that none of its really easy and its not going to necessarily be an overnight success, but at least but what we have discovered doing the keyword research in advance, and having a true understanding of what people are searching for, and who else is in your space online, I think it can give you a great leverage point as you are starting out, or just kind of hitting the reset button that’s the other beautiful thing about on the internet in today’s day and age that if, if its not right today, I mean there are steps you can take to improvements to as you know this, its all constantly improving so subscribe to some good email newsletters, listen to folks that have had success, and just try to copy smart, and stay in touch with what your market is searching for and needing information on.
Jason Hartman: Excellent, Kim we appreciate you joining us today.
Kim: Thank you very much Jason, take care.
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Kim: Well, it’s been an honor and pleasure. Thank you, Jason (Top image: Flickr | jurvetson).
The Speaking of Wealth Team
Transcribed by Renee