Jason Hartman and Kevin Donahue get together on this episode to talk about the various business models that speakers, consultants, authors, etc, use to market to consumers. Kevin says it’s all about the list, and people come up with all sorts of strategies and tactics to build their list. More and more infopreneurs and entrepreneurs are turning to high level Mastermind techniques. For more details, listen at: www.SpeakingofWealth.com. Kevin talks about the benefits of condensing marketing lists for more concentrated, deeper relationships. Bigger is not always better because there will be many customers lacking a solid commitment. Consumers are far less likely now to be engaged through spam-type delivery. Email inboxes today are cluttered with offers, diminishing the interest of the consumer. Jason and Kevin discuss ways to engage consumers, including using good ole snail mail, and building momentum through events and free offers. Kevin encourages building expert status, citing examples of successful people who have captured audiences through unique, creative tactics.

Kevin’s passion is helping people do more, be more and have more and connecting with business owners! This passion has led him to help other entrepreneurs improve their businesses and add value to their communities and to the country in general. Kevin operates under the Dan Sullivan “helium philosophy”…. the higher you help others rise… the higher you go with them. In his spare time Kevin spends time traveling the world, surfing and exploring the cultures, foods, and religions of the world! Kevin Donahue is a sales and marketing expert and strategist. His background goes from selling multi-million dollar enterprise software solutions to opening and running a retail store to running an online business and even a high end boutique hotel in Costa Rica. Kevin has worked with several high profile clients like the White House, the World Bank, the US Department of Homeland Security and many other private companies. He has spoken to audiences from the US, South America and Europe. Kevin currently does work with Joe Polish and Piranha Marketing helping to grow the I Love Marketing brand and expand the Genius Network Mastermind. The Genius Network Mastermind is the highest level mastermind in the world for direct response marketers and entrepreneurs.

Introduction: Speakers, publishers, consultants, coaches and info marketers unite. The Speaking of Wealth show is your road map to success and significance. Learn the latest tools, technologies and tactics to get more bookings, sell more products and attract more clients. If you are looking to increase your direct response sales, create a big time personal brand and become the go-to Guru, the Speaking of Wealth show is for you. Here is your host, Jason Hartman.

Jason Hartman: Welcome to the Speaking of Wealth Show. This is your host Jason Hartman, where we discuss profit strategies for speakers, publishers, authors, consultants, coaches, info marketers and just go over a whole bunch of exciting things that you can use to increase your business, to make your business more successful and more and more passive and more and more automated and more and more scalable. So, we will be back with a great interview. Be sure to visit us at speakingofwealth.com. You can take advantage of our blog, subscribe to the RSS feed and many other resources for free at speakingofwealth.com and we will be back with a great interview for you in less than 60 seconds. [Advertisement]

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Jason Hartman: Hey, it’s my pleasure to welcome Kevin Donahue to the show. You may have heard his name because I jokingly call him The Human Facebook and he is with Joe Polish’s Group as Director of Business Development for the Genius Network Mastermind and you may also know that as Joe’s 25K Group, which is a subset of that and it’s just a pleasure to have my friend Kevin Donahue on the show today. We talk all the time at dinners and lunches and I just thought, you know, we should get him on the show to talk about various business models that speakers and authors and infopreneurs are using in today’s quickly changing but high opportunity marketplace. Kevin, welcome, how are you?

Kevin: Doing great. Thanks for having me on, Jason. It’s a pleasure to be here.

Jason Hartman: Well, the pleasure is all mine, sir. You know, every time we sit down and we have a lunch or a dinner, what I was talking about all of these different people in the business and the business, when I say the business it’s sort of broad, you know, it’s the business of being an infopreneur I guess would be the broadest category for it and they are all doing different things, they have adapted to changes in the marketplace so much differently, some really hinge on being authors, some hinge on being speakers, some really develop their internet marketing side using e-books, some are doing Ted Talks, I mean it’s just all over the board. The variety is nothing short of amazing, you know, and I didn’t mention automated webinars [laughter] or the 150 other things I could probably think of in short succession here. What do you see people doing out there and let’s just share some of that with our audience today?

Kevin: Sure, yeah, that’s great. There is literally so many different ways that folks are doing business and you know, I have a unique perspective because I sort of in the mix of all the different players and also I get a bird’s eye view as well. So, one of the things you also didn’t mention that we basically focus on and I see a lot of infopreneurs and entrepreneurs going towards are high level masterminds, you know, that’s one of the things that we focus on obviously at the Genius Network Mastermind. It’s interesting because the overriding theme in Internet marketing over and over again that’s in here it is all about the list. People come up with strategies and techniques and tactics to build their lists so you know, how do they build their lists? And people release books, they have free reports online, they have video sales that are – they have all these things for people to opt in to be a part of their list so then they can go and market to those folks, you know, an information product or what have you, it could be anything. You know, one of the things that I really see a lot of the ultra successful folks doing are high level masterminds and this goes from everyone from Tony Robbins with this Platinum Partner program to Joe Polish with this 25K Group to Ryan Deiss and people like Dan Sullivan, which is, you know, strategic coach and they are very high level coaching program. And you know, that’s an interesting way to go about it because it sort of takes a different approach because it is information marketing because when they gather, they are essentially exchanging information with each other, but it’s not the sort of the broad, big, I have a list of 250,000 or a million, you know, there is you have a wide range of folks that either come that are members of our Mastermind or come to our events, you know, up to, I think one of the guys has a list of 1.8 million people that he markets to, you know, down to people who just have a small list. And so, what I find interesting in the High Level Mastermind is if you are having people pay you 25, 30, you know, I’ve seen some speakers charging $200,000 for a High Level Mastermind, your list can become condensed and you could really create a very profitable business by maintaining a small list of folks, but…

Jason Hartman: Well, let me just interrupt you for a second. I’m just throwing a couple of things that we can kind of direct the conversation here, but when I published my first book back in 1999 entitled, Become the Brand of Choice, how to turn your name into, you know, a multi-million dollar empire basically is what it’s about and that was before we had social media. It was before all of this stuff, but of my things that I – I always said before that in my trainings and said in the book as well is money doesn’t grow on trees, it grows on databases. And so, that list is very important, but what I hear you saying here, which is another thing that I used to train people on especially when I did realtor training many, many years ago is that the concept of maybe narrowing your list down and making it intentionally smaller and more valuable, fewer people on the list but higher paying, higher value people and that’s what I know you and Joe have done very successfully by the way. But you know, one of the things I used to always say when I was training sales people and especially real-estate people is that I’d rather be number one with a smaller group than number two with a large group because…

Kevin: Right.

Jason Hartman: In the world of sales there really is no number two. I mean, they either buy from you or they buy from your competitor and so, being number one with a smaller group and the power of that focus is, you know, extremely valuable.

Kevin: Yeah, you know, and Jason, I just love how you take wisdom and just break it down so it’s consumable and very practical. And you are right, you know, there is no number two, you know, there is either get the sale or you don’t. And the other thing that I’ve seen, you know, there’s been a transition I think the last two or three years and people call it Google Slaps and people call it this and that and you know, I think it’s deeper than that. I think it’s more. I think people are really looking for a deeper relationship when – and when you have these higher level groups and you know, you are charging a higher price point, you know, you are getting people who are really committed to make that investment not only themselves but in you and your product that you are selling or your service or your coaching or whatever it maybe, you know, one of the members who I always enjoy listening to and learning from is a gentleman in our group named Dean Graziosi and many of your listeners may have seen Dean on TV with his real-estate infomercials and you know, he sells what I think a book for 29.95 on the air and he’s been on TV I think everyday for the last 13 years or so. And he is a true information marketer, you know, selling his product through infomercials. What’s interesting is Dean is on track, he said in our last meeting he do about $185 million this year, that’s selling a book on TV, you know.

Jason Hartman: That’s not chicken feed, but you know…

Kevin: [Laughter].

Jason Hartman: [Laughter] The reality is though Kevin, it’s a lot more than a book. There is a huge back end to that, right?

Kevin: Oh! And that’s – yes, and that’s what I was getting to because the book is that feeder in to that list that we talked about earlier and then, you know, what he does in a very graceful and elegant way is he is able to up-sell into that – that again that high level coaching program that really creates that intimate relationship. And so, it goes from to go back to what I was saying about how it’s transitioned in the last couple of years is going from a digit in a database to a real human being.

Jason Hartman: The Internet marketing world I think what you are saying here is that it went from sort of this big list kind of spammy way of thinking where you’re just going to just send e-mails to the whole planet and get all your friends to do it too. And now what’s happening is the consumer out there is just they are kind of sick of the sort of spammy method of marketing, aren’t they? It worked for a while, but it doesn’t work anymore that well.

Kevin: Yeah, it was new. It was new and so people bought into it, but yeah, people are really looking for a deeper connection now and you know with social media and really I think the wave is mobile right now, you know, how can you interact with your folks because your mobile device is with you all the time, you know, you are carrying with you all the time. So, you know, how do you incorporate all these ways of delivering information into a way that something that I call super engagement? You know, how are you engaging people in such a way that they don’t want to leave you, that they want to be a part of what you have going on? And there is different ways to do that. One thing that we do is we always have extraordinary events that are bigger than the one we did in the past. So, therefore our members are like, “Boy, I don’t want to leave this group because I don’t want to miss what’s next, what’s coming.” And so, really creating that engagement where, you know, we send a lot of information through direct mail and so that’s becoming as the Inbox for the e-mails getting full, the mailbox, the old traditional mailbox is getting more empty.

Jason Hartman: You are absolutely right. Hardly enough and this is counting our intuitive all the benefits of e-mail, it’s free, you know, or basically free and can be delivered and you can deliver all sorts of multi-media content with it. It’s great, but good old Snail Mail is in many ways making a come back as expensive as it is, it doesn’t have the versatility, but the physical mailbox has gotten a lot emptier and the e-mail box has gotten a lot more full so the attention in the e-mail is just not there like it used to be.

Kevin: Yeah. And I think it’s just – it’s time to differentiate, you know, how many e-mails do you get and for example, myself I have a whole e-mail accounts set aside for where I opt in to people’s list, you know, I can go in and check. And I think the majority of the people are doing that now and so it just becomes clutter, so really how do you differentiate yourself and you know, the obvious things right now are video, you know, how can you develop that personal relationship using video and how can you develop that relationship using mobile, how can you engage people with, you know, what we call a contest model, you know, which we do every year with our members? It’s just really I think about engagement, you know, what’s the next thing coming? What’s part 2, part 3 and is there a cliffhanger that keeps people engaged? And Dan Kennedy always talks about P.T. Barnum, you know, his ability to engage, there is always a next big event or a next big show. So, in the marketing world like what kind of feeder are you using to engage your clients, new clients and the clients you currently have because you have to keep people entertained?

Jason Hartman: Yeah, no question about it and that P.T. Barnum thinking, you know, I think a lot of people have applied that very successfully. I remember years ago I had a girlfriend who worked for Estée Lauder, the cosmetic company and what a successful company, wow! Founded on the concept of free and I just finished reading Chris Anderson’s book Free, which was by the way phenomenal, highly recommend that to anybody listening that they read the book Free, which you can get for free on Audible as an audio download and I think it used to be free on the Kindle as well, but that’s changed, I just checked and you have to pay 999, but [laughter] and obviously the paper book is not free because that cost real money to make. But the concept of being that like Estée Lauder, she didn’t have money to advertise in the old days, so she is the one that basically invented the concept of the free gift. And I remember Shannon might – I see a lot of girl friend used to talk about they would always be having an event, there was always like another event coming up and it was always about the concept of the next event. This weekend is a “Gift with Purchase” event. Next weekend is the “This or That” event. And it’s always that next event. That’s what keeps the excitement and you know, they say the key to business is what? It’s “The Big Mo.” The momentum that keeps the momentum going. It’s always that next event.

Kevin: Yeah, and we have to remember that really, we are in business and we are in business for ourselves or for working for someone else, you know, we are in the business of eyeballs, you know, we have to attract eyeballs. So, what can we do to get more eyeballs on our websites reading our books, watching our videos, watching our infomercials or TV shows, whatever it maybe, you know, the Superbowl commands what? $2 million or more for 30 second ad. Why is that? Well, it’s eyeballs. Google, why can they charge for their ads? You know, again going back to that free model. Google is free, but isn’t really free. Well, no, they are gathering eyeballs and they are selling ads to that they cater to those eyeballs. And so it’s very interesting when you take it from that perspective and then connecting the psychology in the heart to that, so the eyes are gathering information and how are you actually moving people and engaging people in such a way that, “Wait, I don’t want to miss what’s next.” There is a gentleman that you and I spoke about the other day, Peter Diamandis who is a very interesting guy like, you know, he is always getting his, I think when he did his X PRIZE for space travel, first privatized space travel, you know, he had I think $10 billion worth of free press talking about him and what he is up to. He just really took that to the next level like how can I create so much interest and intrigue that everyone wants to know what I am up to and he’s carried that into today with his bestselling book Abundance, which was on the New York Times bestseller for about nine weeks or so. So that I think for speakers and publishers and consultants and anyone in the business of information marketing, you really have to step up, add that feeder, but also within the feeder what you are doing is your expert positioning, you know, you position yourself as a premier expert in this field because like you said earlier if there is no number two, you got to be the number one, the only person to go to.

Jason Hartman: Right, right. And that expert status and you know, I don’t have to say this to anybody listening to this show because they all understand it and it’s what I call the Podium effect: the person with credibility use the person who is standing up and saying, “Look, I am the thought leader, I’ve got ideas, I’m at the Podium, I’ve got the stage.” They just automatically have a certain amount of credibility that comes with that. It’s just draped in that sort of credibility. Talk if you would, Kevin, about some of the other people out there, you’re constantly going to different events and conventions and some of the other people out there and you know, what they are doing, any unique ways that they are monetizing their business, unique business models that may cause the listeners to think about their business in a different way?

Kevin: Well, I think it’s there is some interesting folks out there like, for example, Alex Ortner has a company called the EFT Tapping Solution and who knows what tapping is? I mean, I didn’t know.

Jason Hartman: I don’t know [laughter].

Kevin: [Laughter] Yeah.

Jason Hartman: Tell us.

Kevin: Well, you know, I still don’t know. I’ve got the video, I got to watch it, yeah [laughter]. It’s actually some sort of healing practice where you tap on your head, on your nose and you say positive affirmation and you know…

Jason Hartman: This almost sounds funny, I’ve gotta just, you know [laughter]…

Kevin: [Laughter] Well, you know, it is in that funny world, it’s like, “Okay, does this really work?” I don’t know. But the fact is, he has a multi-million dollar business catering to this niche…

Jason Hartman: Amazing. Talk about the long tale, huh?

Kevin: You know and he has a World Tapping Summit that he has once a year.

Jason Hartman: [Laughter] Who would have thought…

Kevin: Yeah.

Jason Hartman: Who would have ever thought that you could do that, right?

Kevin: That’s the thing, you know, you get some of these unique folks doing some really interesting things and it actually started and this isn’t a interesting strategy as well, his brother made a documentary on it. So, he went out, he heard about, he made a documentary on it. And then what they did was instead of trying to release the documentary to the major networks, they just took it and they said, “Hey, you know what, we are going to release this online and we are going to campaign using the Internet.” And they are very, very successful. Now, they are one of the major players in the world of personal development online. Another gentleman Vishen Lakhiani, he’s doing some really interesting thing and I’m sure a number of your listeners know who he is because he’s been doing quite a bit of speaking in the last couple of years and you know, has a conference call also in this fest, which is a very interesting conference and funding too. But, you know, he is out of Kuala Lumpur, that’s where he runs his Headquarters. And what he’s done is he is taking personal development content, again some of that very interesting, he rebrands it, he took some sort of hypnotism program in called the Astral Projection and puts some feeder and some marketing around it. But here’s what he is doing as very unique. He’s taking that and he’s taking advantage of his international employees, he has some employees from Russia, from Belarus, from Poland, from Malaysia, from all over and they are translating their programs and having incredible success selling in the Polish market right now and the Russian market. And what he is doing is he is empowering some of his employees to take on an entrepreneurial game in these countries and he’s just doing a 50/50 split or whatever their agreement is and he’s doing really well. So, I think there’s another big play out there right now or foreign markets, you know, the Latin market is big, the Chinese market is huge, you know, what are you doing to leverage your current content to these other foreign countries so.

Jason Hartman: You know, I am so glad you brought that up because, you know, with 1.3 billion Chinese people, with a billion people in India, my first book, it’s I have it released in India, but it’s in English hardly and I’ve just got a different cover and a different look to it and every once in a while I get a little check, not a big one unfortunately from my Indian publisher. And what’s interesting about that and I’ve thought about that a lot for my real-estate investment company and we have so much content out there in the way of podcast and various written content and I’ve thought about getting that content translated into different languages. And you know, honestly I just don’t know exactly how to approach that. We certainly have clients from all over the world, every part of the world, Africa, Middle East, Europe, Asia, you know, Southeast Asia, Middle Asia, New Zealand, Australia, everywhere, you know, South America and certainly Canadians as well as a lot of US people, but are there any ideas that you know about of leveraging for foreign – I mean, I just think that’s a huge opportunity for people, you know, and I would be happy to have my material translated into various native languages and I just kind of haven’t gotten on that one yet, I’m a little disappointed about it because I do think it represents a huge opportunity?

Kevin: Yeah, well, you know, the one thing that Vishen has done and he’s found a lot of success doing it is simply taking people who are native to that culture, native to that language and then having them find the translators and then them understanding the culture doing the marketing, you know, because they now understand how the marketing works in the U.S., but, you know, marketing is different for every culture. There’s also a company I have been talking to because we have this event coming up in New York City, which is a big event for us and it’s a high dollar ticket, $10,000 and we were thinking, “How could we monetize this even more?” And I was thinking, “Well, let’s make it only – you could only access this event if you come in English, but let’s maybe broadcast it in Chinese over live stream or in Spanish.” And I think we are going to put that off until our client appreciates the event in October, but it’s – it’s one way you can do it is when you are doing a program, your video and you can just simply have translators translating it live through live stream or you can make a product and have translators do that while you are there. And I used to do a lot of work with the U.S. Federal Government and I used to actually sell a search engine that could search in 202 languages: Arabic, Russian, Farsi, Korean and…

Jason Hartman: Name them all [laughter].

Kevin: [Laughter] Those are all with the hot button…

Jason Hartman: Right.

Kevin: For the CIA and the Intel agencies…

Jason Hartman: Well, I’ve got to tell you something kind of funny on that. One of my clients, his daughter went to a Harvard and got this expensive degree in Italian Languages, Ph.D. in Italian languages and he keeps complaining about how his daughter can’t get a great job with that. And I said, “Look, all we need to do is go to war with Italy and you know, she will have lots of work.” [laughter]

Kevin: [Laughter] Well, we used to have a saying like never hire a linguistic major, you know, because they are just going to cost you money [laughter].

Jason Hartman: [Laughter] Yeah.

Kevin: You know, you want to outsource them. But, you know, what we would often times is we’d hire translators and there is companies, you know, all over the country and all over the world and there are some that do machine translation that are okay, but, you know, it’s just a matter of putting a plan together, having a vision and deciding, “Hey, I’m going to dominate this market and here’s how I’m going to do it.” You just put the right pieces together. Vishen has just been one guy I’ve seen, he’s done a really good job and it just so happened he had these people in place that could help him do it to sort of test the market and he’s just found an incredible success.

Jason Hartman: Sure, yeah, yeah. He’s done some amazing stuff with Mindvalley, that’s for sure. One thing that I know when we are at Yanik Silver’s event Underground and I had Yanik on the show of course before, but when we were at his event I know one thing that really got your attention and got mine too was the concept of Gamification and I am currently listening to the Audible book by Jane McGonigal entitled Reality Is Broken and she’s got a great Ted Talk on it too. But, you know, I know that gamification concept fascinated you and it sure got my attention as well and I am just trying to think of how do I gamify my different businesses. Do you see anyone using the Gamification concept at all?

Kevin: I think a lot of people are using it in a sort of unconsciously, you know, like what we’ve done with our Platinum, which is our mid level coaching program is we have a contest where Joe gives away his car. That’s always a beautifully nice car whether it’s Corvette or Land Rover. And what that does is it gets people engaged and they are deeply engaged in this game and the game is, there’s two things we call you ‘Better Your Best’ contest.

Jason Hartman: What does he – does he give away his used car, is that what you are saying, like he uses it for a couple of years [laughter] and gives away?

Kevin: [Laughter] That’s essentially yeah, he’s got a top of the line Land Rover right now. He said, “I’m just going to give my car away.” And so, I guess it’s an opportunity if you needed a car so [laughter].

Jason Hartman: You know, that’s kind of a great idea because [laughter] a lot of times when you trade it in it’s upside down anyway so…

Kevin: Right.

Jason Hartman: Yeah.

Kevin: It’s right.

Jason Hartman: Yeah.

Kevin: But what happens is there is two games here and what we call is you Better Your Best contest. So, there is a game where you are competing for this car and there’s other prizes too for second, third and fourth place, but the whole idea is it’s not just about the car. It’s them being deeply engaged in a process using the marketing techniques that we give them and bettering their best so they actually win no matter what just by being in a contest. And the interesting thing is that we’ve all been gamified, you know, I collect frequent-flyer miles, most of them are on united and so whenever I look for tickets, I try to find United and second is U.S. Airways because I had the second most miles on that one. Is it a better airline? Well, no. It’s just that I’m collecting miles, I’m gamified. And so I…

Jason Hartman: And that’s not that the frequent-flyer miles is not a very good game by the way, but, you know, I agree that it is a…

Kevin: It is an interesting one.

Jason Hartman: It is a point of gamification, but not the advanced level using an app or using something that really engages people in all these different ways. Usually I just take – I have to say that, Kevin, because usually people get frustrated trying to use their frequent-flyer miles [laughter].

Kevin: Well, that is the thing like I don’t even use mine. I just collect them, right [laughter]. That’s the funny thing. It’s like this thing I just do, I may have used it a couple of times, but yeah, using it is kind of a paying, but collecting it is fun. It’s a weird little thing we get engaged with. And so, there is other folks out there like in the fitness world especially, you know, getting people engaged with contest and before and after and all of these things, but, you know, no one in our group is taking it deeply to that next level whereas an app brings you to this website or video which brings you to another place which gets you engaged. I think there is a lot of room for folks out there to take advantage of that gaming piece.

Jason Hartman: Yeah. I sort of think the gamification is kind of the next big thing. I mean, it’s already been the thing for many people, but I think it’s the next big thing for people listening as well, so very good points there, very good points. Well, anything else you want to share that you see people doing out there the way of even good old fashioned book sales, I know that Joe Polish has been promoting Peter’s book and I just finished that yesterday and interviewed his co-author, Steven Kotler on the show and wow! Fantastic. That interview will be coming up on my Creating Wealth Show and maybe my Holistic Survival Show, but well the future is pretty bright. There is a lot of reasons we are very optimistic about the future.

Kevin: Yeah, you know, I think I have been going through a lot of wide events recently and the turnout depends on how well they market and how well they do their P.T. Barnum show. But, you know, the whole thing is getting people engaged and so Jim Kwik had a interesting conference recently called at SuperheroYou and he brought out some really big speakers. He had Peter there, he had Steven Kotler, he had the Human Calculator there. He had a number of folks there who are very interesting. And you know, I was just trying to figure out the whole time, I was like, “Boy, how was he making a profit off of this?” And you know, what he is doing is he is building a whole new brand and so, Jim Kwik, who is just an expert in memory and speed reading and these types of things, he’s out there using the live event to propel his brand in to the future. So, I think that’s one of the other ways people are using it sort of the old fashioned way, but typical Internet marketing is a lot of social media marketing, you know, building fan page and I know some folks who are just building these huge fan pages with 50,000, 100,000 of fans and sort of been generic yet niche markets. And then what they do is they market whatever they want to that group so essentially they are building a database of folks and they are just giving them what they want. The other way too is always just survey your clients like what is your current client base want? What do they need? What are they asking for? Just a simple survey, a three question survey to get people to tell you exactly what they want and just remarketing to the folks you currently have has been some interesting strategies. Another guy in our group, Manny Goldman, he has a website called itsallaboutwomen.com. In his website, he has a lot of videos and his videos are deeply emotional videos and he engages people. And then what happens is, people share the videos by e-mail or they post on Facebook and they just go viral and ever time someone wants to share it, they have to opt in and you are getting their e-mail and then you are getting the person they are sending it to e-mail and so he’s been building a list very creatively using videos that get an emotional response.

Jason Hartman: Great points there, no question about it. Any thoughts on the future of the infopreneurship business? We’ve really talked about some unique stuff and I’ll have you back and we’ll talk about some more, but any thoughts on where it’s going, you know, I remember Earl Nightingale when I – he just impacted my life in so many ways and used to say and this of course was many, many years ago, he passed away back in 1989, but he used to say, “Always think of your business. Ask yourself the question every single day, what will my business would be like five years from now? What will my business and industry would be like ten years from now? And then try to do that today. Try to implement that today so you are always way ahead of the curve, way ahead of your competition.”

Kevin: Well, that’s great. You know, that’s really great. And that’s just really just taking the time to think. And [laughter] that’s always you know like Earl Nightingale always said that, you know, it’s most people don’t take the time to think. And you know, I think integrity is really at play here because you know, a lot of the phonies out there, the wannabes, they are being exposed, you know, and with the Internet.

Jason Hartman: And thank God they are, you know.

Kevin: [Laughter] It’s true and with the Internet really there is no place for anyone who is not being authentic. And so, you know, I think it kind of goes back to the, you know, basic principles, you know, just tell the truth. Be honest. Serve your clients. Be faithful to your listeners and your prospects and you know, be practical. Give them stuff that works. And so, I think that’s the number one key right now especially for information marketers because people are being exposed for being phonies and I think we just have to be in a place of integrity and constantly try to take it to the next level and in doing that, you are actually thinking five years out, 10 years out because what you put out today will be there five years from now.

Jason Hartman: Yeah, well, you know…

Kevin: You know, it should be there 10 years from now.

Jason Hartman: Yeah, absolutely. It goes back to the good old biblical concept of law of 10-fold returns.

Kevin: That’s right.

Jason Hartman: And also the biblical concept of selling and reaping, so very good advice there. Kevin Donahue, thank you so much for joining us today. Did you want to give out a website?

Kevin: Yeah, anyone who might be interested in our High Level Mastermind group, it would be the www.25kgroup.com or if you are interested in coming to our event in New York City where we’ll have Steve Forbes, Tim Ferris, Peter Diamandis, Dan Sullivan, Brendon Burchard, a whole line of incredible speakers and attendees, it’s www.25kgroup.com/ny.

Jason Hartman: Good stuff. Thank you so much, Kevin.

Kevin: Thank you, Jason.

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The Speaking of Wealth Team

Transcribed by: Renee’