Eric Lofholm is a Master Sales Trainer who has taught his proven sales systems to thousands of professionals around the world. He is President and CEO of Eric Lofholm International, Inc., an organization he founded to professionally train people on the art and science of selling.
Eric began his career as a sales failure. At his first sales job he was put on quota probation after failing to meeting the minimum quota two months in a row. It was at this point that Eric met his sales mentor. After being professionally trained Eric achieved his quota and eventually become the top producer at that company. Eric went on to become the top producer at 2 more companies prior to starting Eric Lofholm International.
For over 14 years Eric has been sharing his proven sales increasing ideas with people all over the world. He believes that selling equals service. He also believes in working towards mastery of the fundamentals of lead generation, appointment setting, and delivering a high quality presentation.
Eric is the author of How to Sell in the New Economy, How to Master the Science of Goal Setting, and 21 Ways to Close more Sales.
[3:45] How you need to look at your sales pitch to truly improve it
[6:35] How to properly use storytelling in your sales pitch and why it’s important
[11:48] What to do if you need to break through your final resistance to sales
[17:07] The first (and most crucial) step if you’re trying to sell anyone anything