David Meerman Scott is an internationally acclaimed strategist,whose books and blog are must-reads for professionals seeking to generate attention in ways that grow their business. Scott’s advice and insights help people, products and organizations stand out, get noticed and capture hearts and minds. He is author or co-author of ten books – three are international bestsellers. The New Rules of Marketing & PR, now in its 5th edition, has been translated into 28 languages and is used as a text in hundreds of universities and business schools worldwide. It is a modern business classic with over 350,000 copies sold so far. Scott also authored Real-Time Marketing & PR, a Wall Street Journal bestseller, Newsjacking,World Wide Rave, and the new hit book The New Rules of Sales & Service. He co-authored Marketing the Moon (now in production as a feature-length film) and Marketing Lessons from The Grateful Dead.
David stops by the podcast today to talk about newsjacking, the art and science of injecting your ideas into a breaking news story to generate tons of media coverage, get sales leads, and grow business.
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[1:45] What newsjacking is and why you should care
[5:15] How to find the right story to newsjack
[7:05] A real life story of a newsjacking blog post that made one company $15,000,000
[10:10] Taking a look at news stories and brainstorming potential newsjacking ideas
[14:00] The importance of Twitter hashtags, but why blog posts are the best for newsjacking
[18:10] The dangers of newsjacking stories about disasters
To get going with the newsjacking online program, please visit the Newsjacking site, go to the “Master Newsjacking” page, click the “buy now” button and register with an email and a password. After you’ve registered, during the checkout process, you will enter the coupon code of “jason” that makes the online registration $50 off.