Dustin Mathews, founder and CEO of Speaking Empire, joins Jason Hartman to discuss whether long copy is still appropriate in today’s society, how to make a presentation that will engage your audience and help you sell your products, the power of step-by-step processes, and many more tips to help you become more successful than ever.
Dustin’s primary mission with his company is to teach people to communicate powerfully, unlocking their full potential, and guide their business into the next level. His latest book is NO B.S. Guide To Powerful Presentations: How To Sell ANYTHING With Webinars & Online Media, Speeches & Seminars.
[1:45] Is long form sales a dying art?
[3:51] One of the most common mistakes speakers make and the “irrestible offer”
[8:06] The 4 secrets of mass persuasion
[10:56] The 7 minute rule
[14:27] How to make a successful webinar
[17:42] The power of having a partner involved in your webinar