Today’s Flash Back Friday comes from Episode 64, from December 2012.
Known as the king of information marketing, Fred Gleeck joins Jason Hartman for a great interview, talking about his experiences in information marketing from over the last 24+ years. Fred weaves together the progression and changes in info marketing, stressing that trust is the one thing that has never changed. Fred teaches on a range of topics, i.e. writing an ebook, creating and marketing audio information and video information, and finding a niche and audience. He explains the benefit of developing products in all forms to fit all of the different learning types of your customers, which includes CDs, DVDs, ebooks, physical books or workbooks, etc. He then goes on to talk about revenue maximization. He advises keeping books between 2000 – 65,000 words, and encourages price testing.
In addition to working on his own info products, Fred helps others to sell their information products as well. Fred has been perfecting his information marketing techniques over the last 24+ years he has been doing it. If you want to learn how to sell information products on the internet, he is the right person to consult with. The information marketing business is changing. Fred knows and understands the information marketing secrets that few others use or know. He uses them himself in his own business and then passes that knowledge along to others in his seminars and workshops on creating information products.
Selling information products for himself and for his coaching clients is his ONLY business. He is the author of over 15 books and helps others who sell info products to create their own books, ebooks, audio and video programs. He splits his time between Las Vegas, Los Angeles and New York City. Fred’s most recent book is entitled Sell Your Brain Power, in which he passes along his years of knowledge.