Dave Jackson has been educating people about technology since 1995. He once designed a class to teach people how to surf the Internet because they had no idea what it was. At one point in his his career he was the three time “Employee of the Year” winner for a company that was netting over 40 million dollars a year. Mr. Jackson worked in about every department the company had including a technician, customer service rep, marketing director, software developer, and training manager.

In late 2005 he launched the School of Podcasting, a website with step by step tutorials on how to podcast. This has led to other podcasting related sites and services including Podcast Mechanic dealing with consulting in the world of podcasts, Podcast Clicks which is geared towards promotion, Learn to Subscribe a free tutorial for listeners of his shows, and many more.

Narrator: Speakers, publishers, consultants, coaches and infomarketers unite. The Speaking of Wealth Show is your roadmap to success and significance. Learn the latest tools, technologies, and tactics to get more bookings, sell more products, and attract more clients. If you’re looking to increase your direct response sales, create a big-time personal brand, and become the go-to guru, the Speaking of Wealth Show is for you. Here’s your host, Jason Hartman.

Jason Hartman: Welcome to the Speaking of Wealth Show. This is your host Jason Hartman, where we discuss profit strategies for speakers, publishers, authors, consultants, coaches, info marketers, and just go over a whole bunch of exciting things that you can use to increase your business, to make your business more successful and more and more passive and more and more automated and more and more scalable. So we will be back with a great interview. Be sure to visit us at speakingofwealth.com. You can take advantage of our blog, subscribe to the RSS feed, and many other resources for free and speakingofwealth.com and we will be back with a great interview for you in less than 60 seconds.

Start of Interview with David Jackson

Jason Hartman: Hey, it’s my pleasure to welcome David Jackson to the show. He is an expert on podcasting, and his website is SchoolofPodcasting.com. He’s been doing it since the old days, the same year I started actually, which was 2005. David welcome, how are you?

David Jackson: Jason, I’m doing great. Thanks for having me.

Jason Hartman: Fantastic, well, tell us a little bit about your background and how you got into podcasting.

David Jackson: Well, my background’s kind of all over the place. On one hand, I’m a musician so that’s kind of how I understood audio equipment. My background is in teaching. I actually teach at different computer centers here in Cleveland, Ohio. And so that’s where the kind of geekiness of it, for lack of a better phrase, comes into play. And I’ve always been kind of creative. I’m a musician, I’ve also written poetry and things like that, so I have that creative side. So when podcasting came along, I had been writing a newsletter online for musicians on how to grow your band and how to get more fans and sell more music and things like that. And a friend of mine had come back from a convention and said hey, the word of the day is podcasting, you gotta jump in on this. And I just remember googling it and there just wasn’t anything. And I thought wow, if supply and demand is still in effect, once I figured out how to do one, and I actually you know, uploaded the audio and saw it come back down, I was like, wow, this is really going to truly be powerful. And I thought it’s time to make that membership site that I’ve been thinking about. And that’s how the School of Podcasting was born and that to me was such a perfect fit because on one hand, it scratches my teaching itch. It allows me to play with fun software, and hardware and things like that and it’s also very creative to a certain extent, it’s kind of like an art form. It’s always interesting because now there are probably about 6 or 7 different podcasts about podcasting and yet we all have different slants, we all have different skills and such that allows all to have our own unique approach to the same subject.

Jason Hartman: So, do you run one podcast show or do you have multiple shows?

David Jackson: I have multiple shows. I always kind of laugh and say, you know, when Dave’s not podcasting, then I go, Oh who’s kidding? I’m always podcasting. So I do one podcast called the logical weight loss podcast which is my journey of losing weight and then finding it, and then losing weight and finding it. I still do my very first podcast – it’s basically now called The Marketing Musician. I’ve been doing that since I started. The School of Podcasting obviously is another one. And I do one called weekly web tools. And that really kind of fits most of my different passions. I do another one called feeding my faith, which is something, I have a strong faith, I’ve gone to church my whole life, and so every aspect of my life that I’m passionate about eventually turns into a podcast.

Jason Hartman: Yeah, fantastic. And what was the first podcast? The first show that you started?

David Jackson: Yeah, the very first one was back in the day. It was called The Musician’s Cooler. And the idea was it was where musicians come to trade advice, kind of gathering around a water cooler. Unfortunately the name led more people to think it was about wine coolers than a water cooler. And I had been doing a newsletter for I’m going to say a couple of years, and was kind of actually doing podcasting before it was podcasting. I was just putting audio on a website, and that’s when I learned that just the power of the tone of voice that made you seem more human. Because I started to get more feedback just by doing that, and I started interviewing different musicians. I remember I interviewed some of the guys from Quiet Riot, and things like that, so it started kind of taking off. And that’s when my friends said, hey you’re doing this audio thing. You’ve got to take it to the next level. Do this podcast thing. So that was the very first one, and that was followed then by the School of Podcasting. Because I was like, okay, I now see the power it is, and I actually, the bad news of being in the training department is anytime sales doesn’t meet their quota, the first thing that gets wacked is the training department, because why work smarter, right? So I’d found myself between jobs in the training world and I’d actually went back to get a bachelor’s degree in education and I just needed something that was flexible, something that was going to pay the bills and I’m like, let’s try this consulting thing. And that’s when I launched the School of Podcasting and it helped me all the way through school. So it was great.

Jason Hartman: So what is this I see on your website where you’re talking about your income for July of 2013? Do you report your income every month to your followers?

David Jackson: Yeah I have to tip my hat to Pat Flynn on this, everybody always talks about Social Proof, and I came out with a book More Podcast Money, I’m going to say probably about a year ago, maybe a little less. And just as Social Proof, it’s something that I was like okay here’s my book, and if you want to see what I’m doing with these strategies, come and take a look. And you can see some months are really good, some months are not as good as other ones. And I kind of break it down into, you know, some of it’s affiliate sales, some of it’s consulting, some of it’s membership sites, some of it’s book sales, things like that. And then I break down what my expenses are, a lot of it’s operating, like obviously internet charges, and I rent an office and things like that. So I just break it down, and I’ve had some people, I was always worried when I first did that because the last thing I wanted it to be was look how much money I’m making. Because I work about 3 or 4 days a week. I actually still have a day job and I’m doing this right now as kind of an extended hobby with my goal in about two years to swap and do this as my main job and do teaching as a kind of consulting area and so I just wanted to put it out on the line, and say look, if you don’t believe me, here’s what I make. And luckily I haven’t had anybody go, wow, you bragger. And it’s like, well I’m not really bragging, look at the numbers, they’re not really that huge. If you’ve ever seen Pat Flynn of Smart Passive Income, he actually does the same thing and I always thought that was just amazing that he was that transparent and I was like, okay I think I can do that too.

Jason Hartman: I have to ask you though, how was July in terms of, compared to other months?

David Jackson: Well, July I launched a new course, a new way of learning podcasting, and I packed the uh, it’s group coaching, you can find it at howtopodcast.com. And so, you know, that brought in an easy grand without blinking. And I was like, wow should have done this earlier, so yeah, it boosted my income quite a bit compared to other ones which didn’t have that in the past. I was already working Saturdays, it was one of the days I was working. It was just a way of, you can work harder, you can work smarter and I thought there’s got to be a way I can reach more people because I had people that wanted to kind of have their hand held just a little more than some of my self-pay stuff. But the one on one consulting was just a little bit out of the reach in terms of finances and I was like okay, how can I find a nice middle ground? So I came up with the group coaching concept. I have an outline, and we basically go through from step one it’s planning your pod cast and on week 6 we’re talking about promoting your podcast because at that point you’re already in iTunes and how to monetize it and things of that nature.

Jason Hartman: Fantastic. Well, talk to us about monetization. Most podcasters are, as you mentioned before, doing this as a hobby. And just something they like, they want to share stuff that they know with other people, all sorts of different things that they do and reasons they do it. But when it comes to monetization, what are some of the strategies that you’re seeing other podcasters use, that you’re using, what are some of the different ways that people can monetize?

David Jackson: Sure, one of the ones that’s probably the easiest to do is probably affiliate sales which is basically just online commission sales and this is where you’re promoting someone’s product. And to do this, really everything boils down with pod casting to step one, really understanding who your audience is. That comes from, that’s how you develop what your content is, and then also that helps you decide maybe what products to promote. I always recommend promoting something that you use. I’ve actually made a fair amount of money, I use this little, it’s kind of a pedometer on steroids, it’s called the Fitbit.

Jason Hartman: I had a Fitbit for a while, yeah, I used it.

David Jackson: Love it, it’s a great motivator for me, so I could personally, honestly, say I really liked this product. And every time somebody bought one I made ten bucks. And if you get 10-20 people a week buying one of those, that adds up after a while. And it really is about finding the right product and kind of understanding your audience. That same audience for a year, I thought hey I’m going to jump on the Christie Brinkley, Chuck Norris bandwagon and I’m going to promote the total gym because everybody already knows that, and if I just keep reminding them, maybe they’ll use my link. So I promoted it for a year, and by the end of the year I’d sold a whopping 1. And I made 75 bucks on that and I was like wow, I’m done with this. And I found a deck of cards called FitDecks. And these were $15 and I knew my audience by that time, it’d been a year and most of my audience were in some cases females, that were staying at home or they had a job and that’s why they were busy and they couldn’t find time to work out and they had children and I said here’s a great thing and I actually went out, bought the FitDeck, played with it a bit, and said wow this is a really good work out. You can get this from cards. And I started talking about that. Now, it’s not a 3 figure product, it’s now 15 bucks. And I think I made a $1.50. And in one month I made $300, $1.50 at a time because I said wow, these are really fun, you can play it with your kids, if nothing else you just deal yourself a card and do it on the commercials while you’re watching TV. And everybody must have agreed with me because the next thing I know I’m watching my phone going you just earned a $1.50, you just earned $3, you earned $4.50, somebody bought 3 decks. And it just kept coming in.

And that’s when I went, you know if you can find the right product that fits your audience, that you can honestly promote, you’re going to find that sweet spot. So that’s where affiliate marketing, especially if you’re new and you don’t have a big audience yet where you’re going to have sponsors knocking on your door, that’s an easy way, I shouldn’t say easy, that is a way, that’s the way I’ve been using to get the money to roll and at least if nothing else to pay for your hosting and your microphones and things of that nature.

Jason Hartman: Okay, other strategies?

David Jackson: Other strategies? Well, obviously there’s sponsorship. Now, in reality, I’ve been talking to some people who are making lots of money with sponsorship and what I’m finding is that sponsors really aren’t going to look at you until you’re around somewhere between 5 and 8 thousand downloads per episode and for most people that’s not going to happen straight out of the gate. You can do a lot of promotion and things like that but it’s going to take a little while to build that audience. So, another great strategy is if you have your own product. Now I promote my membership sites, I have a book about podcasting, I actually have a book about marketing musicians, and things of that nature. So that’s probably one of the best ways because there’s no middle man, you’re actually promoting something that you created. And one of the things about podcasting is if you can create a podcast on a regular schedule, it doesn’t matter what it is, if it’s a daily, twice a week, once a month, whatever it is, come up with a schedule and stick with it. You are then seen as reliable. So what happens is you start off just by going through the act of creating a podcast, you are seen as an expert. I mean there are a billion different blogs on the subject, but maybe only a few hundred, maybe a thousand tops on your topic in podcasting and so already you’ve got a smaller audience that you’re competing against in the podosphere, for lack of a better phrase. So you’re already seen as an expert, now if you can produce that on a regular basis, now you’re seen as reliable. And as you help your audience whether it is you’re entertaining them, but in some way you’re moving them. You’re making them laugh, you’re making them cry, maybe you’re making them think or groan or whatever it is. You’re somehow providing this content. Now you’re like this trusted friend, who always helps me, who makes me laugh, who makes me think, that spotlights things that I never knew before, maybe you’re bringing me into the news. Wow I really, really like this person. So now the law of reciprocity starts to kick in, so if you have an affiliate link, if you have your own product, maybe at that point if you’re seen as an expert, there are people I’ve talked to that are asked to speak at different conventions and in some cases those pay and in some cases it just helps grow your audience, which is great because then you can again, start to nurture that relationship with those people so you know, selling your own product, selling affiliate things, and then you know, like I said, getting paid by speakers. And in some cases you get paid in things that aren’t money. Michael Butler is the longest running music pod cast. He does the Rock and Roll Geek Show. And he got to interview his childhood hero, this band he grew up listening to. And the guy was coming where Michael lived in San Francisco and Michael interviewed him for his show at first, found out the guy needed a base player, well Michael is a base player, and the guy said hey,..

Jason Hartman: What a way to get a job, huh?

David Jackson: Exactly. Got the job, got to play with this guy that he grew up listening to in his home town, then the guy has this big 20 year anniversary of some album, the guy was from Australia, so I wasn’t super familiar with the band, but he was playing this special 20 anniversary show in London and asked Michael hey, could you play this gig with me too? And Michael’s like, well I can’t really afford the air fare and such. Well he announced it on his show, his fans paid for his fare there and back. His fans put him up in London, and let him do the gig. So there he was playing this super special gig with this guy he grew up listening to. So sure, he didn’t make any money on that. He saved money-he didn’t have to pay for tickets and things like that. And in some cases that’s a way where you can do that. I had a listener of mine said that he was doing a podcast and he didn’t know it but his father was listening to his pod cast and boy, just about made me cry, because it turned out that his father had a terminal disease, and before his father died he actually found out that his father was listening to his pod cast and he said my dad finally got me because of his pod cast and I’m like, well how do you put a price on that? So, there is a certain amount of building a community. If we go back to companies that have their own products, there are a couple of different podcasts I know of that have, like there’s a knitting pod cast. And they do a pod cast and every time they mention a product, and it’s not a hard sell, it’s just something like, oh yeah we were using the such and such and it really helped and we were doing this stitch or whatever it is, and it’s not a hard sell. And they’ll say they always see a spike of about 20% just by mentioning a product in their show and it goes back to this trusted friend, helping the audience do something that maybe they want to do. And it also helps just grow your audience. I mentioned I think before we were recording, Pat Flynn actually, he’s the guy that discloses his amount. And he has said, he had a very successful blog, and he’s said he’s grown his audience through his podcast by about 20%, by taking the exact same material he had on his blog and turning it into a podcast. So all sorts of different ways.

Jason Hartman: Which way is he doing that? Is he reading his blog or is he using those as topics to discuss on his show or is he, did he hire a narrator to read them?

David Jackson: No, he’s very much, he understands, the thing about pod casting, is it’s a time shifted conversation. So I can record this today and you can listen to it you know, a month from now.

Jason Hartman: And it’s usually a perennial. This is not breaking news, I mean, it’s important stuff, but I mean, somebody could pick this up and listen to it a year from now and it’d still be just as valuable.

David Jackson: Absolutely, and so nobody wants to kind of be read to. I mean, if it’s a news show I could see that, but number one, most people can’t disguise the fact that they’re reading it when they’re reading it. And I always tell people, just picture your best friend sitting across the table, and just sit down and think to yourself, boy I can’t wait to tell you this, and then hit record. And it’s kind of weird. It takes a little time to get used to talking to the wall, you feel a little weird. And everybody hates their voice the first time they hear it, but Pat’s very much just like he’s talking to me. And it’s very intimate. If you think about radio. Radio was broadcasting and they were like hey you guys, what’s up? And now if you think about it, people were literally in their heads, they’ve got their ear buds in. And pod casting is consumed you know, one at a time. Somebody’s listening to you at the gym, in the car, wherever it is. And it’s just you and them. And it’s this conversation and it’s just really, like, how can you not connect to somebody when you have their undivided attention even if it’s not undivided. You know people are like mowing the lawn, walking the dog and things like that. But you’re still, they’re taking the time out of their day to spend some of their most prized possession which is of course their attention.

Jason Hartman: Right. Talk to us about getting new listeners and expanding one’s audience. iTunes is just all too important in this regard. Any tips on getting noticed on iTunes? I was talking to someone this morning about how really, SCO, search engine optimization for the iTunes search engine is important, I mean you know, you want people to find you there. A lot of this is so organic.

David Jackson: I’ve spoken with a few people. I’ve spoken with Rob Walsh from Wizzard Media,…

Jason Hartman: I know Rob, yeah.

David Jackson: Yeah, and between Rob and John Lee Dumas of Entrepreneur on Fire, and a couple other people, it’s really come to my attention that the most important line is the title of your pod cast. And I’m starting to see people, we used to do key word stuffing on websites and now they’re doing key word stuffing in your podcast. So it might be, for me it might be, School of Podcasting, my podcast is called the morning announcements, but I might want to put how to pod cast, pod casting tips, pod casting equipment, anything that people might be looking for, I’d put it in the title. For whatever reason that seems the one that iTunes really, really focuses on.

Jason Hartman: More so than Show Notes.

David Jackson: Yeah, well show notes are great for Google, but for iTunes it’s all about the title. And if you think about it, when I was writing my book I did a lot of research on how to be an author and they said over and over and over that about 80% of things people read in the newspaper and books and things like that, it all boils down to the head line. And with a podcast, the actual name of your show, is the headline and then the name of each episode is a headline. So if you can have something that’s fairly obvious, that’s why I changed the, my original podcast was called the musician’s cooler, and if you have to explain the name, you’ve picked the wrong name. You know, speaking of wealth. That’s a great name. I know exactly what this show is about. And so, when I changed it to marketing musician, everybody knows what that’s about, and when you see my titles, and it’s you know, getting more fans with email, or promoting you band with such and such. The headlines then make people go, oh I want to listen to that. So the headline is great and it really does boil down to, and I hate this because it’s so cliché, content is key and if you can make content that makes your audience go, man I can’t believe this, I gotta go tell my friends, and because a lot of it is word of mouth, and also I’ve done something that some people scratch their head and go really? I have made friends with, for lack of a better phrase, my competition, Daniel J. Lewis does the Audacity to Podcast, Ray Ortega does the Podcaster’s studio, Cliff Ravenscraft is the Podcast, I know all these guys and I mention them just like I did now, because to me, if you listen to my show on Monday, you’ve got 6 other days to listen to pod casts. And if you want to listen to one of my friends, by all means, because all boats rise in high tide. So the more we can all promote podcasting, the better off we’ll be. And then there are other things, I always say that it does kind of boil down to a formula. It’s one of those things where it’s simple but it’s not easy. And that is number 1, find out where your audience is. With the marketing musician podcast, I used to go to open mic nights where they would have bands playing and musicians and I had CDs made that had little snippets of the show and of course on the front of the CD it had the website and a different clip would come on and say, here’s where the website is and I would go there. But I wouldn’t say hi, I’m Dave, here’s my podcast. I would sit down, I would talk to these people, I would develop that relationship, and oh, by the way, I have a podcast. And then almost always somebody would go oh really? That’s cool. And then they’d turn around, hey buddy, check this out, hey Steve, did you know that this guy does a podcast? And oh, give me a CD. So I’d find one person, and then I would just start passing them out. So, it’s kind of weird but it does kind of boil down to that. Find out who your audience is, find out where they are, make friends with them, and that’s the step that everybody misses, then tell them about your podcast. Everybody wants to go step 1, find them, step 2, go there, step 3 tell them about your podcast. Well they don’t know who you are yet, why do I care about your podcast? So, develop that relationship, then tell them about your podcast. And if you do that right, and you make that connection what you develop is not just listeners, but disciples and they will go out and spread the word.

Jason Hartman: Sure they will. Yeah, very good advice. Any other tips you’d like to share? I mean, there’s so much to this obviously, it’s a big topic. What else would you like people to know?

David Jackson: well what an easy one, is I made a flier and stuck it up in different places, you know, at the gym I had a flier for the logical weight loss podcast. And what I would do is, it’s a silly little trick, but boy does it work. This is one of those things where you have the bottom where you can rip off a little piece of paper that has the website URL and,..

Jason Hartman: It used to be phone numbers in the old days.

David Jackson: Right, I remember that. Well now it’s the website. And what you do is you hang it up, and then pull off two from the left hand side, I did this once at a college and watched it and the one that had no tags ripped off nobody came and looked because when you’re walking by it, there’s not perceived value. But when you walk by the one and two people have pulled something off, it’s like oh, this must be good,..

Jason Hartman: It’s the social proof concept, you know, the restaurant where the parking lot is full.

David Jackson: Exactly, so that’s kind of a silly, but kind of a useful one that I’ve gone through and I’m like, well I know ten people are listening. So I’d go get another flier and then hang it back up. So, you know, I’ve heard of, there’s some black hat kind of things. I’ve heard of people that would take a kind of a sample CD and they’d go to the library and stick it in a book that was related to their topic. And I’m like, I don’t know, that’s kind of..

Jason Hartman: That’s funny though. I never would have thought of that.

David Jackson: Yeah, and I’ve heard of people that if they rent a car, they would use a CD, again, and they would stick it in the CD player so the next person..but that’s kind of shotgun marketing. You’re hoping that you hit somebody. But I always tell people, always be ready, always have a business card. I have a business card, I have two business cards. One for people to contact me, but I have another one that just explains what the podcast is about, the fact that it’s on iTunes and it’s on Stitcher and here’s how you find it. So ones more for the listener and ones maybe more for somebody who’s maybe looking for consulting.

Jason Hartman: Right, right. And by the way, speaking of Stitcher and iTunes, do you have a breakdown of where your listeners and subscribers are coming from? I mean iTunes, I’m sure is number 1.

David Jackson: Yeah, iTunes is up there. I get about 15% now from Stitcher. That’s really coming on strong and that’s what I always tell people. They’re like well, only 15%? And I go, it’s 15% more. And Stitcher has a great tool for helping promote other podcasts, almost like amazon. If you like this one, you’ll like this one. So a lot of discoveries going on in Stitcher so it’s definitely worth being there. I still have a lot of people that listen on the website, for whatever reason they just always go there and click play. And that’s what I always tell people is have a link that opens up in a new window because there’s a lot of people listen at work with one ear bud in and what happens is if you don’t have something that opens up in a new window, they’re listening to your podcast and then somebody goes oh you need to go to such and such and they go to their browser and they type in the web address and there goes your website. Where if it’s something that’s listening in a new window, they can sit there and listen all day. And there are plenty of free players, if you go to player.podtrack.com you can just put in your RSS feed it’ll kick out a bunch of code you can put on there that will open up in a new window. Blubrry.com, if you sign up for their free service, they have a player you can put on their website that will open up in a new window.

Jason Hartman: Fantastic. Well, thank you so much sharing so many of these tips with us today. David Jackson, the website is schoolofpodcasting.com. And you run a small group coaching webinars, and do individual coaching as well. And are there any other websites or resources you’d like to give out before you go?

David Jackson: No, that’s really the main one. You know, if you want to follow me on Twitter, I’m @learntopodcast. But would love to help anybody. If you have any questions, send them on over. I love that number 1, because podcasting is just my passion, and it also then gives me content for my podcasts, so you’ll hear your question on my show.

Jason Hartman: Yeah, I do the same thing on mine, that’s great. David, just one last question for you before you go, if you had to look 5 years into the future of podcasting, what do you think it will look like then?

David Jackson: It’ll definitely be in the cars. Stitcher is going to announce at the end of this month that they’re in, I think, I forget how many different models, but they’re slowly gaining more and more traction, cars. And I think, it’s kind of weird, podcasting started out as download, kind of medium. Everybody had to download and you had to sync. And I’m seeing it more and more go to streaming. Even now with the new iTunes podcast app. So I think we’re just going to be getting them everywhere and anywhere. I’m not sure, people keep talking about, is it going to make it onto a TV. And right now, audio podcasting is a little more popular than video podcasting, although that’s still a very valuable tool. But I just see it kind of going everywhere and who knows? I mean we keep hearing rumors about Apple and watches, it might be something that we all are now listening to podcasts on our watch. I think you’re just going to see it just continue to grow. I mean, it’s been around since 2004. And we haven’t had a bad year yet, I know USA today just came out with an article saying it’s back, and we’re all kind of like look, it never went away. It just keeps growing. So it’s going to be interesting to see just how it continues to grow and grow but I think we’re just going to have it everywhere. I don’t think radio will ever go away in the same way that the VCR didn’t kill the movie theater. I think radio will have it’s niche for live sports and local stuff if they finally figure out what their strengths are. I mean, here I am in the quote, rock and roll hall of fame city, and our radio stations are just horrible. I mean they’re filled with you know, 27 minutes of commercials.

Jason Hartman: Oh, it’s absurd. And you know, on talk radio, you get about 38 minutes per hour of content, you’ve got 22 minutes of commercials. It’s just, I can’t even listen to it anymore, it’s just too much. It’s too many commercials.

David Jackson: And now there’s a company called Spreaker that allows you to do live podcasting. And they now have kind of a foot in the door with IHeartRadio. And you can actually submit your podcast to be on the IHeartRadio app. Because IHeartRadio which used to be just music, is now adding talk stations. So you can actually be right next to you know, Rush Limbaugh and all the other big talkers. And so I think there’s going to be more of that. I think eventually there will probably be some sort of Pandora for podcasts and I haven’t really dove into it yet but I understand there’s a, it’s for the iPhone right now, iOS, it’s called Swell, that you can type in a topic and it will go out and find talk radio podcasts, whatever it is, on that subject. So I think we’re going to just see it continue to evolve where, if you have good content, there’s going to be a place where people can find it. It’s just going to be a matter of you know, it’s probably going to be on the phone. I mean everybody has that, we’re seeing it go that way. Already 53% of downloads at Libsyn are on some sort of IOS device. So I think that’s where I say that’s just going to continue. And we’re just going to spread and all these other devices are going to be tied it and things are going to tie into the phone and it’s just going to be amazing. It’s a great time to get into podcasting. I know a lot of people think gosh, it’s been doing it for 8 years, I’ve missed it. I’m like, come on, we’re just getting heated up.

Jason Hartman: Right, yeah, exactly. That would be like saying, oh what would it have been, around 1915, saying, oh yeah this airplane thing, it’s already run it’s course. So, good stuff. Well hey, thanks so much for joining us today, David Jackson. I appreciate the insights, and we’ll talk to you soon.

David Jackson: Jason, thank you so much. It was an honor to be here!

Female: I’ve never really thought of Jason as subversive, but I’ve just found out, that’s what Wall St. considers him to be.

Male: Really? Now how is that possible at all?

Female: Simple. Wall St, believes that real estate investors are dangerous to their schemes because the dirty truth about income property is that it actually works in real life.

Male: I know, I mean how many people do you know, not including insiders, who created wealth with stocks, bonds and mutual funds? Those options are for people who only want to pretend they’re getting ahead.

Female: Stocks, and other non-direct traded assets are losing gain for most people. The typical scenario is, you make a little, you lose a little, and spin your wheels for decades.

Male: That’s because the corporate crooks running the stock and bond investing game will always see to it that they win. This means unless you’re one of them, you will not win.

Female: And, unluckily for Wall St., Jason has a unique ability to make the everyday person understand investing the way it should be. He shows them a world where anything less than a 26% annual return is disappointing.

Male: Yep, and that’s why Jason offers a one book set on creating wealth that comes with 20 digital download audios. He shows us how we can be excited about these scary times and exploit the incredible opportunities this present economy has afforded us.

Female: We can pick local markets, untouched by the economic downturn, exploit packaged commodities investing, and achieve exceptional returns, safely and securely.

Male: I like how he teaches you to protect the equity in your home before it disappears, and how to outsource your debt obligations to the government.

Female: And this set of advanced strategies for wealth creation is being offered for only $197.

Male: To get your Creating Wealth Encyclopedia Book I, complete with over 20 hours of audio, go to Jasonhartman.com/store.

Female: If you want to be able to sit back, and collect checks every month just like a banker, Jason’s creating wealth encyclopedia series is for you.

Narrator: This show is produced by The Hartman Media Company, all rights reserved. For distribution or publication rights and media interviews, please visit www.HartmanMedia.com or email [email protected] Nothing on this show should be considered specific personal or professional advice. Please consult an appropriate tax, legal, real estate or business professional for individualized advice. Opinions of guests are their own and the host is acting on behalf of Platinum Properties Investor Network, Inc. exclusively. (Image: Flickr | mightyohm)

Transcribed by Ralph

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