Publicist and writer, Allison Kugel, founded her company, Allison Dawn PR, back in 2003 after great success as a media savvy entrepreneur. Allison Kugel’s decade-established company, Allison Dawn PR, has now joined forces with business development and social media executive Jared Kugel, to form Full Scale Media.
As an entrepreneur, Allison launched two Internet-based companies in the early 2000s, developing and trademarking innovative brand packaging and creating distribution networks that put her products onto major retail shelves across the United States, Canada, Europe, South America and Asia.
[4:45] How to look at your business and see what’s newsworthy to aid in publicity
[10:16] How studying overlooked things can aid your business’ development and lead to unique opportunities
[14:19] What it is about her new publicity app that could disrupt the PR firms stranglehold