Jason Hartman talks with Gregory Galant, founder of Muck Rack and the Shorty Awards, about how to do PR in today’s environment. The two discuss the importance of entrepreneurial attitude, the importance of Twitter in dealing with journalists and the importance of being “quotatious”.
Key Takeaways:
[1:57] The mindset every entrepreneur needs
[5:07] The basics of PR
[6:47] Journalists LOVE Twitter, so communicate with them through that but don’t pitch them through Twitter
[11:37] You need to put 2-3 hours per week into doing PR
[14:45] You need to be “quotatious”
[18:34] How do you stand out as a “guru”?
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