Jason Hartman talks with Travis Lee, co-founder of 3D Mail Results, about whether direct mailing is still an effective marketing strategy in today’s environment. Jason and Travis explore ways that people can make sure their marketing products actually get seen by their intended targets and some of the unique items that Travis has seen used by companies to promote their business.
Key Takeaways:
[1:11] There’s been nothing but talk about e-mail marketing for years now that it’s hard to remember that direct mail is nowhere near dead
[5:35] Some of the unique pieces Travis’ company has mailed for advertising clients
[7:59] How you separate self-mailers and packaged mailers
[11:42] 3D Mail nearly guarantees that your mail will at least be opened, not tossed out like most other mailers
[12:57] The 3 components of direct mail
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