On this Flash Back Friday episode, Jason Hartman interviews Marc Ostrofsky, bestselling author of Get Rich Click! The two discuss making money on the internet. Marc discusses how domain names and websites are real estate and compare them to actual real estate. He discusses finding good names, doing affiliate marketing, outsourcing various parts of the business, and leveraging social media. He explains e-commerce, crowdsourcing, and pay-per-action among other topics.
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Jason Hartman 3:07
My pleasure to welcome Mark ostrovsky. To the show. He is a professional speaker, a consultant, a venture capitalist and a serial entrepreneur. And he is a Guinness Book world record holder, you’ve probably heard about him. He’s made lots and lots of media appearances. In fact, over 1000 of them, including the today show, 2020, CNN, Forbes, Inc, magazine, Wall Street Journal, USA Today, New York Times, he won the Ernst and Young Entrepreneur of the Year award and Wow, what a resume this guy has. You know, several years ago, you may have heard about the domain name, business calm and today we’re going to talk a little bit about domain names as real estate as Internet real estate. So without further ado, Mark, welcome from Houston. How are you? I’m doing great. How are you sir?
Marc Ostrofsky 3:53
Good, good. Great
Jason Hartman 3:54
to have you on the show. I love your book. I started reading it about three weeks ago. It’s entitled Get Rich click, and it’s the ultimate guide to making money on the internet. So it’s great to have you here. Maybe we’ll start off since I have such a background in real estate mark, and we’ll talk about domain names and how they’re really internet real estate.
Marc Ostrofsky 4:14
Yeah, I’ve always looked at domain names as the real estate of the internet. If you think about a domain name, what it is, is nothing more than a piece of empty land. And when you have a good piece of empty land, you look for its highest and best use, and then build upon that. So in the real estate world, it’s a you know, if it’s an empty piece of land, you could put cars on it while you’re thinking about what you want to do and then build a single family house or a large house or an apartment complex or a skyscraper on the internet. It’s really no different except there’s a whole lot less moving parts and a whole lot more upside, but not as much leverage that is the banks come in typically not loaning you the money like they will in real estate because it’s not their niche. And it gets really interesting, but you can build a small website, you can Build a large website or you can let it sit there and get money from people like Google, who will send you a check every month for just sending them the traffic that you’re not monetizing in other ways.
Jason Hartman 5:10
Yeah, the opportunities are pretty amazing. So maybe first tell us the story of business Comm. I mean, your ROI on that was almost infinity. Great job.
Marc Ostrofsky 5:21
What happened there? Well, I bought business. Back in the early days, I bought a number of domain names when they were $70, including a business and he many other subjects IBM was running a campaign at the time. And it worked for me. So I started buying a bunch of domain names and E research and E real estate and E real everything, but I really wanted the name business.com because if you look and really thought about it, there were four markets for the internet. In my opinion, they were news, weather, sports and business, like every newspaper. So I went and contacted the guy who own business comm and cut a deal to buy the domain from him. For $75,000 today before I was to buy it, he upped it to 150. And he thought he’d really taken me to the cleaners. And he had at the moment, so but I paid it begrudgingly. And as soon as we sold it for seven and a half million, he was the first one I emailed to let him know that the name had been sold and sent him a copy of the press release. Boy, I’m sure he was pretty bummed
Jason Hartman 6:25
about that.
Marc Ostrofsky 6:27
You know what, I wouldn’t have wanted it in his face had he not been a jerk to begin with and done what he did to me. But people people and and and, you know, they squeeze what they can out of people. It’s not how I play, but it’s how he plays. Yeah, yeah.
Jason Hartman 6:41
No, I hear you. Well, the thing is, though, I mean, I’ve been a real estate investor for many years. I know you’ve done a lot of real estate deals too. But I like real estate because you know, I invest for cash flow rather than speculation when you’re doing domain names. You know, if you buy them direct, they’re super cheap to buy, but if you buy them You pay a premium if you buy a premium domain name, you know, they can be really expensive as business comm was at the time. How did you know? You know you were a speculator now you’ve you owned blinds.com, as well and cufflinks calm. You’ve got lots of domain names, but really, you’re you’re it’s a guessing game, isn’t it? Mark?
Marc Ostrofsky 7:21
Yeah. It’s just like real estate, you use the statistics and the analytics to give you an idea of what it’s worth. But if you know there’s a shopping center going down the street, or a major Street, going through the front of your house, and they’re gonna need part of the land, there’s all kinds of things you can speculate on. But when you have more information, the next guy, my only information was just that knowledge. And I knew that the internet was something big. I didn’t know what but I knew these names could be the the kingpin. And what I wanted was to start a magazine or a trade show called business.com. How to do business on the internet because there’s two ways to do business. You Do it online or offline these days, you almost have to do both. So the offline people have to use the internet in most of their businesses. But the internet people do not have to go offline, which makes it really interesting. So that name and that mind Am I end share are very, very important in creating a website that has value, but if I’m against you, and you’re selling ABC blinds.com, and I’m selling off of blinds.com, my guess is I’m going to get more type in traffic than you are, which has inherent value on a per click basis, which is proven well and if the domain name contains the keywords, you know, you’ll get more search engine traffic as well. So it’s good both ways, but type in traffic, certainly. And what you mean is people that are directly typing the name into the browser guessing that something they want is going to be there and you know, with a name as generic as business, calm or blank calm. Certainly people do that. So good stuff. Well, your book really covers marks so many areas of Internet Marketing and the ways to profit online. Let’s talk about some others. There’s affiliate marketing, there’s just all kinds of stuff. You take it where you want to go. Well, the book let me clarify something, it’s get rich, quick, CL IC K. Unfortunately people hear quick qu IC K, it’s not quick. It’s called get rich quick and it’s nothing but upon and it’s fun and it’s different. But that meat of the book and what made it a New York Times bestseller six times in a row was the meat inside the book we talked about hundreds and hundreds of ways as you are finding that anyone who’s interested in making money can understand whether it’s making money on eBay, or using guru and E lamps to outsource products that you have. Or you’re a graphic artist and you take a job and instead of doing the work you put it on 99 designs.com paid someone $250 to give you 50 logos, you take those to the client, and then you sell the client on the final choice and still charge the client, your normal $950 fee, you just found a way to outsource the major part of that work in your business. And there are so many ways to make money. The big ways that you and I talked about to bring up to your listeners, start with affiliate marketing, which is simply put, anyone who wants to sell a product can sell it direct on the internet, but there are other people who can sell it on their website, and you can give them a commission. Every time they make a sale. If they don’t make a sale you owe them nothing, which is a wonderful way to do business. So having an affiliate marketing program, and tying in with a company like Commission Junction which is cj.com you can have an affiliate program out there and 500 people are selling your product instead of just you that’s A brilliant way that people are making a lot of money.
Jason Hartman 11:01
It’s interesting mark, because what you said with like the 99 designs example, you know, and I’ve used that website to create logos for my different shows and so forth. And originally in the sort of the first round of the internet in the late 90s the thing everybody was saying then is the internet is dis intermediating a lot of businesses, you know, disintermediation. I heard that word constantly. And, and now it’s actually creating more intermediaries in a way because someone can go graphic designer instead of doing the work themselves, they can crowdsource that work with a brilliant idea like 99 designs, and and get designers from all over the world, submit their ideas, and then even take those ideas and build off of them maybe and add their own tweaks and their own ideas to it. It’s just kind of interesting conceptually how that shift is. It’s going both ways at the same time, isn’t
Marc Ostrofsky 11:52
it? It is. It is. I mean, that’s what happens with a new technology that has so many functionality. parts that people don’t understand it I got in early when the voicemail industry started and made a lot of money in that business, because people didn’t understand the power of the medium. And my job was to explain all the different ways to use voice technology. This is the same way. Yes, it has a lot of it’s very powerful. So the porn industry and other people who want to take advantage jump in, because there’s a lot of confusion. And there’s a lot of money being made at different levels. But the bottom line is when you wipe away all the bad stuff, there’s an awful lot of good stuff left. And using the site like 99 designs, which is crowdsourcing for artists. So if you need a logo or a letterhead, or an on a business identification product, or even a website design, typically you’d go to an artist, they would charge you $995. They’ll give you three or four examples of a logo, you pick one and they’ll fix it up and hand it to you. Now you go to 99 designs, that’s a NINE and a nine and the word designs, and you post a contest, the contest runs to get you a winner, and you only pick the one you like. And if you don’t like any of them, you don’t even have to give the money away. But I did it for the cover of my book and got 700 responses. So I now get to choose from 700 ideas versus four ideas for the same money. And people respond from all over the world, not just the person who you happen to know who happens to say they’re a graphic artist, right? Pretty amazing, very clever. And crowdsourcing is another wonderful business model that the internet brings to the table which wasn’t around before it.
Jason Hartman 13:43
Sure, sure. We’re going to talk more about making money online. But you know, one of the things you also talked about is is some easy things that people can do right now to start saving money online. Any thoughts there?
Marc Ostrofsky 13:55
Well, the example we just gave 99 designs is a good example. Understand What crowdsourcing is outsourcing things that you normally wouldn’t think to do, for instance, look at a website called Guru Ji u r. u.com, or Elance. Most small entrepreneurs know what those two sites are. Because instead of hiring staff and having an executive assistant and having a full time artist, or a full time person who does something else in your organization, they go to these two sites, and they find people to outsource the projects to so they don’t have to pay full time expenses, they get better people committed to getting the job done and handing it to you and going away, versus having to manage those people every day, week, month and year, and paying all the exorbitant fees we have to pay these people these days.
Jason Hartman 14:43
Yeah, I think the government is having a really tough time dealing with the new economy in that sense. And, and you know, they’ve they’ve done it to us. I mean, we as entrepreneurs are constantly asking yourself, how can we save money? How can we make our companies more efficient, and the cost of static labor and people talk about Around the watercooler. It’s just you know, and paying for an office and dealing with office politics and all that stuff. You just don’t need to do it anymore. Very successful entrepreneurs nowadays have virtual companies that they have no office, they don’t have all of those restrictions and they can do their business from anywhere on planet Earth. And it is truly amazing. You know, I first really realized that mark when I was in Estonia in Eastern Europe a few years back, and I uploaded one of my podcasts from a coffee shop in Estonia. And I thought, I can really live anywhere. I’m free. It’s the Tim Ferriss four hour workweek concept and combined with the specifics that you talked about and get rich, quick, very, very powerful stuff. Very powerful stuff. And no,
Marc Ostrofsky 15:45
it’s absolutely true. My friend is one of the top talk show radio talk show guys here in Houston. And I taught him You don’t have to live here and he didn’t believe me and I said, you don’t have to live here. You can do your show traveling anywhere in the world. The radio industry makes a Gizmo that allows him to broadcast from wherever he is, in clear high def. And he did it. And now he literally is not tied to going into the office, if he wants to travel or not. He does it from wherever he is. That’s exactly why get rich quick was written it the whole book is filled with examples. Here’s one of my favorite examples. I sat next to the guy in first class who does the audio engineering for IMAX theaters, and he creates the music behind the videos, or the movies, if you will. And he said, For years, he’s been in charge and going to the LA Philharmonic, hiring them, which is a unionized scenario that cost him I’m gonna guess it the number but it’s something like 40 or 50 people who are using their instruments at so much per hour at a minimum, so many hours at a minimum so many days, so one audio score might cost him $70,000 Now, he outsources that over the water to another country uses their Philharmonic pays no special fees. And instead of going to the facility overseas, he does it over Skype. Because he said, I’m really there to hear it. And I don’t need to see it. It’s kind of like the TV show right now. They don’t need to look at them to see if they’re good. They want to hear them. So he lowered his cost by 90%. He’s now doing the same thing for 7000 that he was charging 70. And he took his price down to 50. To look like he saved all this money, when in fact, he’s really making four times what he used to make,
Jason Hartman 17:45
you know, mark the moral of that story. It is so true. It’s happening all over the place. Governments have taxed themselves out of meaning they’re just over taxing and over regulating people. unions have priced themselves out. of existence, and highly paid overpaid employees with big fat bureaucratic jobs have priced themselves out of existence too. And I’ll tell you folks, the world is changing fast. And you have got to keep up with us. But on the other hand entrepreneurs and and info publishers and online marketers, they have the power of this leverage. That is such a phenomenal time in which to be living, isn’t it?
Marc Ostrofsky 18:24
It is, you know, the internet is a real game changer and people that run towards what they’re afraid of, and understand that they don’t know it so that they can bring in people who do know it are the ones who are winning the game. And that’s what this book is all about. You don’t have to know all this stuff. I don’t know all this stuff, but I know who to turn to for the answers. So I’m one who interprets the story. Does as much of it as I can just like you have multiple businesses and incomes. I do the same thing. And over a bunch of internet companies. I don’t like moving Hearts. I try and manage it with other people sharing in the wealth. But we have very small infrastructures whenever we can. So in our company blinds, we now have over 120 people, which is hard to believe. But a normal company of this size would have had two or 300 people because all those people do our take orders, handle customer service, and run the website, everything else the creation of the blinds, the physical asset is done the third party outsourced drop ship. We don’t own any blinds at blinds calm and we’re killing it. We do $80 million this year. That’s fantastic. That’s
Jason Hartman 19:39
fantastic. You know, in chapter two, you talk about e commerce, but what’s most interesting is reverse ecommerce, selling it first and then buying it and you talk about like seven different business models.
Marc Ostrofsky 19:52
Can you give us a little overview of that? Sure. We came up with the term reverse e commerce because the reality is you can make money with no money. So to explain that is exactly the one I just mentioned, which is blinds. I figured it out. We were doing it, but it didn’t hit me until someone said to me, why can’t you take that subject and kind of break it down into its components for the smaller player. So here’s how you make money with no money. If you need to go get a pen, get one, or stop the tape, because this one you’re going to want to write down. Here’s how it works. You find something you believe other people will buy. It can be sunglasses, it can be pens, it can be a car, it can be a book, anything you think they’ll want to buy that you can get at a better price than the next guy in Houston. We have a street called harwin, which is all the importers in San Francisco they have in New York, they have in Los Angeles, they have all these cities have importers that are on a certain part of this city. And you can go to those areas and find 50 products for the price of four. I mean, it’s ridiculous when you buy them in court. quantity. So what you do is you take a picture of these items, you upload them to eBay or any other site that you can sell them on, you put a price on them, that is a guaranteed profit for you. At a minimum price, you sell it, you collect the money, then you go buy the product and ship it in the world of the internet, just like blinds calm, we don’t own any blinds. We take the order, it’s a custom order. We get their money, we strip their money, we then send the order electronically, the very moment It comes in to the manufacturer, who makes it one at a time and dropships it directly to the consumer. Yeah,
Jason Hartman 21:42
just in time delivery. What do you mean you strip their money? What does that mean?
Marc Ostrofsky 21:44
Well, I mean, we take their money off their credit card. That’s our business is collecting money for an order, but we don’t pay the manufacturer for 30 days. So we have the money. We have the float, we send the order to them. They drop ship it directly to the client. We have no warehouse, no product, no inventory, none. We don’t have to deal with that. And if someone comes in with a better price, and a better plan and strategy, we can very easily test them by giving them 10 orders out of our thousand orders to see how well they do, and slowly migrate over to the next supplier that might be bigger, better, faster, quicker, smarter than the one we’re using. And it’s no problem. It’s very easy to do. Mark, that’s so interesting that you mentioned that
Jason Hartman 22:27
because my real estate investment company, I didn’t realize it until you just told me that but that’s, that’s pretty much the business model we have. That’s fantastic. I mean, we you know, we change suppliers all the time. You know, we go with the best suppliers, so the client gets the best deal, and the one who keeps their promises the best. And that’s just great to be so agile, and to be virtual, and whereas most people, I don’t know it’s changing fortunately, but so many people I’ll say, think of it as though if I want to sell blinds, I got to go get a warehouse. I got to go Get some guys to make them got to import them to China and have inventory sitting here costing me money rather than being a just in time supplier in a nimble virtual e commerce or reverse e commerce business. It’s a great business model Fantastic.
Marc Ostrofsky 23:15
Well it is and it’s it’s, let’s say it’s it’s new to our world, it’s come up in the last few years because there’s a need to push down our expenses and find every way possible to spread those numbers. And that’s what’s happened. And in the world of the internet, so much is already being disintermediated this is just one more item one of
Jason Hartman 23:40
the keys though is getting traffic getting eyeballs getting customers Talk to us a little bit about advertising and and paying per action. And and search engine optimization. You know, that’s not the holy grail and, and the interesting thing about it, Mark is it. It’s just it’s not an exact science. It seems like it Art in the science?
Marc Ostrofsky 24:01
Well, you mean your answer you’re asking and answering, you’re correct. You can’t open shop and sit there on a street corner and only sell the people that are driving by from left to right. You got to sell the ones going left to right, going right to left, sending you a fax, sending you an email, picking up the cell phone, walking out of the street coming at you from above and below. You can’t just do one type of sales and expect to make it any more. So online at least you have the benefit of not having a physical inventory, or a physical presence, or all the overhead associated with having a store mall and the people in the overhead and the insurance and all the baloney that goes with that. You put your money into a great website with a great customer service, back end and good delivery and that’s what people are looking for at this point and become too expected. And you have to you know keeping up with the Joneses, but you’ve lived donated online, so many expenses that the legacy systems have. And legacy systems is the term that is killing business today that’s been around for 50 years. My dad is a business professor and taught me, son. If you keep doing what you’ve always done, you’ll keep getting what you’ve always gotten. We all heard that. But that’s not true anymore. The reality is with the Internet, and that’s why I wrote this book. If you keep doing what you’ve always done, you’re going to disappear because someone else is going to do it better, faster, quicker, smarter, and more efficient than you. And you’re just going to dwindle until you’re not there anymore, and you don’t matter. So that’s the first time you can ever say that in my business lifetime. Because there’s that much change happening that quickly. And you got to figure out where to play and where not to play. In that regard. Search Engine Optimization is vital. There’s a whole section, you know, hundred and 32 ways in my books, a search engine, optimize a website. That’s the most comprehensive list I’ve ever seen in any material ever printed. It took me a month and a half to interview every search engine expert I could find to put together a list. That had to be the de facto list to SEO a website, because I was looking for a competitive advantage amongst other books. And that’s what I put into this book. I think there’s 132 ways,
Jason Hartman 26:25
right, right. Yeah, lots of lots of resources here. Your appendices in this book are great. They got all sorts of lists of different things from internet conferences, directories, just email marketing services, drop shipping services, just great. It’s it’s a it’s not just a book. It’s a reference book that you have to keep referring back to and it’s just a great resource. What about affiliate marketing? You know, people have made fortunes off of affiliate marketing and doing business with companies like Clickbank but also other affiliate systems as well.
Marc Ostrofsky 26:56
We’ll talk about Clickbank for a moment because I really think that companies will Different than the rest. Here’s a way for people to make money that are listening to you that they’ve never heard. We all heard of writing an E book. We’ve heard of posting a video, we’ve heard of creating an audio. How about if I explained to your listeners how to make money tomorrow with starting today with nothing but your iPhone, you take your iPhone and you interview an expert on a subject. Let’s say you interview me or you are a doctor or a lawyer or consultant psychologist about divorce, doesn’t matter what it is, you do a video, you upload that video to YouTube, as soon as you’re done. You then take that link, and you send that link to someone in India, who is listed on guru comm or any other of 100 sites that will do transcriptions and they’ll do it for one to two cents a word. You overnight. You give it to them and say please transcribe this by tomorrow morning or send it to me in an email. The next morning, you take that video Do you now have a written transcription of your your interview? So if you took what you and I are doing now, you could do the same thing. You could have an audio and you could have a ebook by tomorrow morning. But if we did this on Skype or on video, you would have three products not just to an audio of video and a transcription. The transcription in essence is an ebook. You put all three of those up on Clickbank and now you have three products selling from 130 minute interview. Now imagine if you spend your time finding experts to interview and over time you find out wow the ones I do on marriage or on weight loss or on divorce really seem to sell well. And you figure out what works and what doesn’t. But every day of the week, you do a new interview and you have three new products. At the end of the week. You have 21 products that are out there being sold you Put a high commission on them that Clickbank because Clickbank allowed you to charge let’s say $49 for a half hour interview with an expert on any given subject, but the beauty of Clickbank is you can give any commission you want to their resellers. So on a $49 product let’s say I give a just for mathematical Eastern easiness 50% five Oh, I got a $25 bounty every time someone sells my interview, and I make $25 less $1 so for Clickbank so suddenly, I’ve given an I’ve created three products. I put them up on Clickbank, they’re up in 24 hours and I’ve created a phenomenal incentive. So the Clickbank resellers who are trolling Clickbank looking for things to sell are out there selling my product and getting $25 every time someone buys one
Jason Hartman 29:57
that’s being in business in the age of the internet. Using your smarts and not having employees and the internet itself is creating more sales for you because of how you’ve set your business up. It’s awesome. So here’s the holy grail of questions though. How do you get noticed on Clickbank if you’re an info marketer and you have a product to sell there are so many products being offered and you know, you can offer a higher commission so you can offer 70% or 80% and you know, give a lot away, which you know, is fine, but anything else you can do to get your well there is
Marc Ostrofsky 30:30
that, you know, system how do I get more on sellers on Clickbank it’s how do I get more sellers period, it means you have to have the best database of potential buyers or resellers. If you’re creating products for resellers, then your real goal is to create more products and have more resellers and giving those resellers an incentive to give you their contact data so that you can deal directly with them in the future. So you’re in essence, whatever business you’re in online or offline, you need to have a database. I’ll give you a very quick little example. I’m a golfer, and I go to this golf shop down the street for years. It’s been there for 30 years. And one day, he puts a sign in the window, moving locations on May 8, which was literally like 22 days from the day he put the sign up. So I walked in, I said, What gives? He said, they took my lease away, they wouldn’t renew it. They’re putting in some other concept. And I need you to sign this piece of paper and give me your email address. I said, You’re kidding. He says, No, I don’t have the names of my clients for the last 30 years. He has no clue other than the receipts that he’s run for 30 years worth of business. Isn’t that isn’t that sad, though. I mean, this is terribly sad, but he got fat and happy. He didn’t stay with the times. And the times caught up with him and he knowing he had the Move was always looming in the in the deal he cut for his lease. But what he never thought of was, oh my god, if I move How do I tell people that I’m going to move? So it was other than word of mouth mo you th he’s in trouble. If he used word of mouth mo UFC etom have been able to tell all of his clients in one click
Jason Hartman 32:23
Yeah, no question about it. You know, Mark what I say when I used to train realtor, I guess I still do it. But when I train realtors and my own salespeople in my organizations, I would say money doesn’t grow on trees, it grows on databases. That database is so critically important. It’s a vitally important part of the business development, nurture it, care for it, don’t abuse it, because you don’t want to get spammy with your database to where they all opt out of your mailings and so forth and give them value. You’ve got to do that. That’s good point. Great point definitely have that
Marc Ostrofsky 32:55
will allow me to steal money doesn’t grow on trees. It grows on database servers. But I don’t say it’s so eloquent. Just give me credit. Yes, absolutely.
Jason Hartman 33:04
Thank you. That’s awesome. Let me take a brief pause. We’ll be back in just a minute.
Marc Ostrofsky 33:13
What’s great about the shows you’ll find on Jason hartman.com, is that if you want to learn more about investing in real estate in different markets, there’s a show for that. If you want to learn 17 ways, rich people think and act differently. There’s a show for that. If you want to know how to get paid to borrow, there’s a show for that. And if you’d like to know why Amsterdam doesn’t take dollars, or why pools are for fools, they’re even shows for that. Yep. Here’s the show for just about anything, only from Jason hartman.com or type in Jason Hartman in the iTunes Store.
Jason Hartman 33:55
So affiliate marketing, very powerful domain names. We talked about that. You’re Book is there’s just so much to it. Do you want to talk about social media? Maybe it was because
Marc Ostrofsky 34:05
I wanted to finish something on the last. Sure. We talked about building a database. Social media is the ultimate in doing that. You don’t realize that if you have 100 friends, and those friends have 100 friends each, you have access to reach 10,000 people with the right incentive, if you are giving away tickets to the Madonna concert, because you had a way to do that, you can bet if you have 100 friends, they’re going to tell their hundred friends, and you suddenly have 10,000 people that will reach you and find you really quickly, if not the next hundred level, which puts you at 100,000. Right. So it gets really interesting if you create the right product and the right incentives. So let’s talk social media, your Facebook friends, your LinkedIn friends, your Twitter, friends, your YouTube contacts, all the difference and now go Plus your all the different social media ways to get people to communicate with you are important for the simple fact that people communicate differently. I can’t speak Chinese to someone who speaks German, and they can’t speak German to someone who speaks some other language. So you have to know what they’re speaking. And you have to talk to them in the language that they are speaking, because it doesn’t matter what you speak. If you don’t speak their language. You can’t communicate with them. It’s the same on the internet. If the kids today are using Facebook, the marketers today No, I better find a way to use Facebook. You know, I read a story this weekend in one of the magazines I was reading, I can’t remember which side it was. They said, We stopped trying to send people to our company website. We send them to our Facebook page, because the kids we’re trying to reach in the 24 to 36 age demographic are more on Facebook and they’re more likely to go to our Facebook page than they are to our website. That’s thinking like a marketer. And so you as an entrepreneur must think that way, you must. And that’s how you get more people into your network into your sphere into your following. That’s your goal. And you have to figure out, Okay, can I afford to do this, this and this, that’s a different issue. But the concepts behind what I’m saying are pretty absolute. If you don’t go to them and speak their language, you’re not gonna be able to talk to them, because they’re speaking one language and you’re talking in a different language.
Jason Hartman 36:26
Yeah, great point, great point. And then the thing to do is, once you get them to your Facebook page, if that’s the first point of contact, you’ve got to figure out a way to get their information from there and move them to your website. So it’s a it’s a nurturing process, then to and, and, you know, I’ve got to get busy on Google Plus, because everybody is just saying that if you want the search results, obviously, Google controls the search market, you better be on Google Plus. So it’s not just about Facebook and Twitter. Google Plus I think is becoming a significant factor in And,
Marc Ostrofsky 37:00
and and they’ll be there for a long time and someone will, you know, move them aside for something new every day. And it’s overwhelming. And so a lot of people are just like, I don’t want to deal with any of it. And the reality is, you could be that golf shop, if you don’t deal with it, you’re going to be disappearing. And over time, you are going to disappear.
Jason Hartman 37:20
Yep, absolutely. Well, if you can fit in one last topic before you go, Mark, whether it’s internet video, mobile opportunity, no, mobile’s really hot right now. Do you want to talk about mobile in closing?
Marc Ostrofsky 37:30
Sure. Well, I like mobile. I don’t know anything about it relative to a marketing concept. I know what a five digit shortcode is. And I explained to other speakers, and who do keynotes like I do. In the old days, you would stand at the end of your speech and say, Now anyone who wants to copy my speech or whatever, bring me your business card. And if there’s 1000 people, you’d be lucky to get 50 because people aren’t going to wait in line to do that. They’re embarrassed. I do it a different way. When I’m done with my speech. Say pull out your smartphone, send a text to this phone number with the words, click and give me your email address inside the email. So you send the text it says the word click, and then your name and email address. When you do that, I capture your phone number, I capture your email address. And I know you’re looking for me because of the word click. And I automatically send you a copy of my speech and whatever else I’m offering at the time. I’m using the technology with a smartphone as a public speaker, to eliminate having to stand around and wait for a business card. that technology is called the five digit smart code. And you can look them up there. They’re brilliant for what they do.
Jason Hartman 38:44
fascinating way to build a database. Again, building a database is key. It’s what it’s all about, well, Hey, tell people where they can get the book and just any any more in terms of your website and so forth.
Marc Ostrofsky 38:56
get rich quick See, Li ck you can go to get rich quick.com We sell them off the website. And on the website, if you buy them from me versus at Amazon, we send you I think it’s six or $700 worth of coupons to be used to teach you about pay per click. So 50 or $100, from Google, from Yahoo, from YouTube, all the different sites that want you to start advertising with them, gave me and several other marketers a coupon to give away for free, so that if you want to learn how to buy Pay Per Click marketing, you can get the first hundred dollars free and I have six or seven of those that you get downloaded. As soon as you buy the book. The book is 20 bucks, I think it’s 1995. On Amazon, it’s marked at 24 which is the retail and they sell it cheaper than that online. So depends on when you go and what they’re charging for it@amazon.com but it’s at Barnes and Noble at Amazon, or at my website where you get the extra bonuses
Jason Hartman 39:54
and it is fantastic. I can personally tell you that it’s a great resource. So everybody go out and get get one Rich click and the ultimate guide to making money on the internet. Marc, thank you so much for sharing with us today. We appreciate it.
Marc Ostrofsky 40:06
Very good. And we’ll be in touch and thank you very much and I hope everyone learned how to use the internet for making money because it’s probably one of the rare rare opportunities that anyone can get in right now and make themselves a lot of money without a lot of cost. You are definitely right about that. Thanks, Mark. Thanks for
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