On this episode, Jason Hartman is joined by Jack Canfield, America’s #1 Success Coach, to talk about Jack’s journey to success as founder and CEO of Chicken Soup for the Soul Enterprises, founder and chairman of The Canfield Training Group, and his latest project, Bestseller Blueprint Training Program.  As the beloved originator of the Chicken Soup for the Soul® series, Jack Canfield fostered the emergence of inspirational anthologies as a genre – and watched it grow to a billion dollar market. As the driving force behind the development and delivery of more than 123 million books sold through the Chicken Soup for the Soul® franchise (and over 500 million copies in print worldwide), Jack Canfield is uniquely qualified to talk about success. His proven formula for success reached global acclaim with his most recent National Bestseller, The Success Principles™: How to Get from Where You Are to Where You Want to Be. For his fascinating story, listen at: www.SpeakingofWealth.com.

Jack is a multiple New York Times bestselling author, including titles such as The Power of Focus, The Aladdin Factor, Dare to Win, You’ve Got to Read This Book! and The Key to Living the Law of Attraction. He is the Founder and Chairman of The Canfield Training Group in Santa Barbara, California, which trains entrepreneurs, educators, corporate leaders and motivated individuals how to accelerate the achievement of their personal and professional goals. Jack is also the founder of The Foundation for Self-Esteem in Westlake Village, California, which provides self-esteem resources and trainings to social workers, welfare recipients and human resource professionals. Jack wrote and produced the Goals Program, a video training program for California welfare recipients. To date, the program has been responsible for helping 450,000 people get off welfare.

Jack is a featured teacher in the movie “The Secret”, “The Opus”, “The Cure”, “The Tapping Solution”, and “Yes IS the Destination…No is How You Get There.” He has recently been filmed for inclusion in two more films entitled “Discover the Gift” and “Awakening.”

Jack has also been a featured guest on more than 1,000 radio and television programs in nearly every major market worldwide – many of them on a repeat basis. A sample of these shows include Oprah, Montel, Larry King Live, 20/20, Inside Edition, The Today Show, Fox and Friends, The CBS Evening News, The NBC Nightly News, Eye to Eye, CNN’s Talk Back Live!, PBS, QVC and many others.

Narrator:  Speakers, publishers, consultants, coaches and infomarketers unite.  The Speaking of Wealth Show is your roadmap to success and significance.  Learn the latest tools, technologies, and tactics to get more bookings, sell more products, and attract more clients.  If you’re looking to increase your direct response sales, create a big-time personal brand, and become the go-to guru, the Speaking of Wealth Show is for you.  Here’s your host, Jason Hartman.

Jason Hartman:  Welcome to the Speaking of Wealth Show.  This is your host, Jason Hartman, and I just wanted to say thank you so much for being a listener to our show.  This is sort of a special occasion because it is our 100th episode.  Yes, we’ve had 100 fantastic guests on the show, so thank you so much for listening to the Speaking of Wealth Show and telling your friends about the show.  And we’ll just continue to bring you fantastic guests and thought leaders that talk about how we can all become more successful in the world of professional speaking, infopreneurship, authoring, coaching, all of these great things that the new economy and the internet allows us to do so successfully and so inexpensively in terms of our distribution platforms nowadays.  So, again, thanks so much for listening to the show, supporting the show, and telling your friends about the show.  And let’s dive into it with episode number 100.  It’s with great pleasure that I welcome Jack Canfield.  I’m sure you’ve heard his name.  He is the originator of the Chicken Soup for the Soul series, which Time Magazine called “The publishing phenomenon of the decade.”  He is an author of several works, including The Success Principles.  He’s a widely recognized leader in peak performance strategies, a speaker, a coach, and an expert on maximizing your potential.  His latest project is Bestseller Blueprint Training Program, co-created with Steve Harrison.  And he’s, of course, affectionately known as America’s #1 success coach.  Jack, how are you today?

Jack Canfield:  I’m fine, Jason.

Jason Hartman:  Well, good.  It’s a pleasure to have you on the show.  And I always like to ask, just to get a sense of geography, you are probably in Santa Barbara today, right?

Jack Canfield:  I am.  I’m in my home office in sunny Santa Barbara, California.

Jason Hartman:  Fantastic.  Well, it’s great to have you on the show.  Your career spans a long time and really some great successes.  And, maybe just for a couple of minutes real quickly, give the listeners a little bit of your background if you would.

Jack Canfield:  Well, I started out in West Virginia.  I was a normal kid, played sports and just was a typical kid in high school.  I was fortunate enough to get a scholarship to go to Harvard University I think more for my athletic prowess than my brilliance.  But I enjoyed my four years there and I majored in Chinese history, which I often jokingly say it’s prepared me to do the work I do today.

Jason Hartman:  Are you using your degree?

Jack Canfield:  Well, you know what happened, my senior year I had an elective class and someone said it was this really cool course called Soc. Rel. 10, Social Relations 10.  And I thought I’ll take it – it was an easy A everyone said.  So I took it and I fell in love with psychology because it was all about human interaction and communication and feelings and motivation, and I love it.  And I thought, wow, why didn’t I find this sooner?  So I ended up going to graduate school in education because I couldn’t get into psychology with no undergrad psych classes.  And I taught history for one year and I was in an all-black inner city school, and I became more interested in why kids weren’t motivated than I was teaching history.  And so I started to explore that and I ran across a man named W. Clement Stone who was a friend of Napoleon Hill who wrote Think and Grow Rich, and they wrote a book together called The Success System That Never Fails.  And so I ended up taking a course at his foundation, and because I was working in the inner city and no one else was there, they were all doing suburban school training, I ended up getting a job there the next year and I ran around the Midwest for about 10 years running self-esteem and peak performance training for educators.  And then one day this educator said “My husband’s company needs what you’re teaching us” and I said “Well, I’ve never worked in a company except as a floor sweeper in a general electric plant between college and graduate school to make money for graduate school.”  And she said “They’re just big kids in suits.  Now go talk to them.”  So I went over and I did a self-esteem seminar for them, focusing on success and so forth.  And they loved it and the recession hit in ’93 and what happened there was all the school money dried up.  So we really refocused all our efforts on public seminars and corporate training.  So, for the last 20 years, that’s mostly what I’ve been doing.

And right about that same time, I was giving talks and I noticed when I was teaching kids that they were always more interested in stories than they were in facts.  If I tell a story about myself or Martin Luther King or escaped slave that became the ambassador of Jamaica.  They were on the edge of their seats.  And so I began to realize I could motivate kids by sharing stories of people like them who had made it out of the ghetto.  They’d become successful.  And so I started collecting them.  And, as I started teaching teachers, I would tell stories about my success with kids, and they would wake up.  And then I started collecting stories in general that illustrated people overcoming obstacles.  And that turned into the first Chicken Soup for the Soul book when somebody said “All those stories you told us, are they in a book anywhere?  My daughter needs to read them.”  And a week later someone would say “My company needs to hear those stories.”

And so I put the first 70 stories in a book, and then Mark Victor Hansen came along right when I was about to finish it.  We’re having breakfast and he asked me what I was doing and I told him I was doing this book of inspirational stories, kind of give you goose bumps and get you standing ovations when you’re a speaker.  And he said I want to do it with you.  I said “Mark, that’s like telling a novelist you want to finish the book with them when they’re 8/10ths done.  Why would I let you do that?”  He said “Well, you only have 70 stories.  I have 30 more that are really good.  100’s a magical number and I’m a really good marketer.”  I went “Okay”, so he came up with 30 stories, we did the book.  And at the end of the book, and here’s something that was fate I guess, but books are published in folios, like they fold 16 pages over and they cut them , we had 3 blank pages at the back of the book – the publisher said “Would you like to put something there?”  And we said “Sure.  Why don’t we just say if you have a story, send it in, maybe we’ll do another sequel.”  Well, we started getting 500 stories a day in the mail, Jason.  And, literally, it was an avalanche.  Everybody had a story to tell.  Now, they weren’t all good, but over the years we’ve now done over 220 books.  We have 500 million copies in print in 47 languages.  And it all started from that page in the back of that book.

Jason Hartman:  That’s amazing.  So, let’s just get a couple of questions for you.  You said that you were very athletic in school.  What sport?

Jack Canfield:  I played football and track and swimming, and I went off to Harvard and I played rugby.

Jason Hartman:  Okay, fantastic.  And what year was the first Chicken Soul book published?

Jack Canfield:  1993.  We actually finished the book in late ’91.  It took us a year.  We had 144 rejections before we got the book published.

Jason Hartman:  I remember hearing that from Mark, but maybe that was just part of it.  I thought that was only like 38 rejections.  144, it was worse than I thought.

Jack Canfield:  144.  I still have all the rejection letters in a file.  It was everything in me in terms of being a good person that I didn’t just staple the first New York Times Bestseller list when we were number 1 to the rejection letters and send them back.

Jason Hartman:  I’m sure they found out without you telling them.

Jack Canfield:  I’m sure they did, I’m sure they did.

Jason Hartman:  So, that was the first book.  Now, how many brand extensions of Chicken Soup are there?  I mean, there’s Chicken Soup for the Prisoner’s Soul, the Dog Lover’s Soul, the Country Soul.

Jack Canfield:  Oh, gosh, over 150 – pet lovers, golfers, Nascar fans, sports lovers, baseball fans, basketball fans, mothers and daughters, Christian mothers, African-American women.  People would come out of the woodwork.  The first 6 books, Mark and I did ourselves.  And then someone came and said you should do a book all for women.  And I said it’s a great idea and I started to walk away, and she said “Wait.”  I said “What?”  She said “You should do it with me.”  And I said “Well, why should I do it with you?”  She says “Well, number 1, it was my idea and, number 2, I’m a woman.  I will give you more credibility.”  So we did and then people started seeing we were doing books with 3rd and 4th authors and people started making suggestions and most of them are good.  And we just continued.

Jason Hartman:  Jack, that business model has been so successful for you.  What is the model under which other authors publish chicken soup books?  Is it a franchise, is it a joint venture?  I’m just kind of curious.

Jack Canfield:  We own the brand.  People have to come to us and say “I think you should do Chicken Soup for the Abused Child Soul” or “Chicken Soup for the parent of special needs kids.”  We then send them back a form so that they fill it out so that they don’t sue us later for stealing their idea or something.  And what we ask them then to do is come up with 15 stories to prove that they can in fact gather those stories.  It’s one thing to have an idea, it’s another thing to be a good author.  But what’s more important for a Chicken Soup collaborator is someone that can go out and identify and solicit stories from other authors.

I remember when we did African-American Soul, the woman that submitted stories, Lisa Nichols, who’s gone on to be in The Secret and done two books herself – one’s called No Matter What which is a great book – and she said “I’m not a writer.”  She was a speaker, but we needed someone who’s an African-American who could go out and promote as well.  And she submitted her first 15 stories.  And I called her up – I said “Lisa, I got good news and bad news”.  I said “6 of your stories are phenomenal, the other 9 are terrible.”  And she thought for sure that she was gonna be the ones that were terrible because she didn’t get good grades in school in writing.  I said the only 6 that really were good are the ones you wrote and they’re fabulous.  You’re a great writer.  I said “But this isn’t the Lisa Nichols book.  It has to be representing all African-Americans.  You’ve got to go out and find more stories.”

So once people have proven they can do that and we have a sense that they can promote the book and be on television and those kinds of things, then we’ll go ahead and form a contract with them.

Jason Hartman:  Fantastic.  If you’re not at liberty to say, then feel free to not answer, but the contract, is it a joint venture agreement?  What’s the structure of that?  Is it like you just share the royalties?

Jack Canfield:  It used to be a totally shared royalty, a third, a third, a third.  My whole approach to business is fairness and justice.  And if you do things that are fair and just with people, then people want to play with you.  Now, a few years ago, we actually sold a trademark in the publishing arm of the company to a group in New York called the Chicken Soup for the Soul Publishing LLC.  So, actually, I don’t make those decisions anymore.  I’m still involved in a lot of the books, but what happens is that they now do an author for hire relationship where they pay you a certain fee for working on the book and that’s it.  So, it’s just a different model.

Jason Hartman:  Got it.  I mean, you’ve got a bunch of other books – the power of focus I believe.  I remember that one from years ago.  And then your latest one is for authors, I assume Bestseller Blueprint.  But how many different books do you have?  Like, let’s go away from Chicken Soup.

Jack Canfield:  Non-Chicken Soup books, probably about 12.  We did The Success Principles, The Power of Focus, The Aladdin Factor which is all about how to ask for and get anything you want in life, did a book called Hard at Work which is about bringing self-esteem and love into the workplace.  Did a book called The Golden Motorcycle Gang which is kind of autobiographical where I talk about how I really discover my life purpose.  I was in graduate school, doing a guided visualization.  I was a student, someone was leading as a professor, and we had to go back to when we chose to become an educator.  And I slipped back to before I was born which freaked me out, I think freaked the professor out when I told him.  And I literally saw myself floating through space with a lot of other spirits.  And we looked out on earth in 1944 when I was born and there was a world war going on, and I just saw, “Oh my god”.  It was like driving by an accident on the freeway.  I said I gotta go down and help and all the other spirits are going “No, you’re being co-dependent.  Come on, we’re on vacation.”  I said “No, I gotta go help.”  So I literally have a clear memory of choosing to be born and choosing to be of service.  And I didn’t really remember that until I was in graduate school, but now it’s as clear as I’m looking at my desk while I’m talking to you.  So I wrote about that and it was pretty much an autobiographical book.

Wrote a book called tapping into ultimate success which applies EFT tapping.  It’s a technique you tap on acupressure points in a certain order while you’re focusing on a fear or an anxiety or a dramatic experience.  You actually disappear it usually in 5 minutes or less – I can get rid of people’s fears and phobias using that.  So we applied each of those or that technique to each of the principles that are in the success principles book which I consider my magnus opus.  It’s the thing I feel most proud of.  It took about a year and a half to write.  And it’s the summary of like 30 years of being a trainer.  I was a trainer long before I was an author and a speaker.  So, basically, going back to being a trainer again and saying, okay, we can take these principals and I’ve interviewed not just myself but 75 of the most successful people on the planet and said “Why are you so successful?”  And right now we’re working on a book called Living the Success Principles that are all stories of amazing breakthroughs that have occurred for people since the book came out in 2005.

I’ll share one quick story with you – I was in the Phillipines about 5 years ago, did a workshop.  A guy came to interview me the night before for a paper.  He was interviewing like in a series on success.  And at the end of the interview, I said that was a really good interview, John.  I said “How long have you been doing these interviews?”  He said “You’re my first one.”  He went on to tell me how he just lost his job, his wife had left him, he had no car, he was couch surfing, meaning he was sleeping on people’s couches, and he had $1.38.  I felt so sorry for him, I gave him a copy of my book.  I had to buy it for the bookstore in Manila.  And I gave him that and I said “Come to my seminar tomorrow for free.”  He came to my seminar.  I came back 2 years later, he walks into my seminar.  He’s in a wonderful, expensive Italian suit.  He’s got 20 people around him all wearing these logo jackets with Caleb Consulting, something like that.  He was now the #1 motivational speaker in all of The Philippines.  I said, John, in two years how’d you do this?  He had 2 cars, he had 2 homes, he had his own radio show.  He said “I took everything in your book that you said to do, and I said this guy’s successful, I’m not.  For one year I’m gonna act as if everything he says is true.  I did everything you said and now I’m literally a millionaire 2 years later.”  So we know this stuff works, and now we’re collecting stories like that to basically share with people to hopefully motivate them enough to read the books and take the seminars and listen to the audio programs and so forth.  So, they too can have that kind of success.  We have 50 stories like that collected so far, so we’re really excited about that.

Jason Hartman:  Fantastic.  If you had to sum it up, and we’ve got a few more minutes here – I definitely want to get into some of the other stuff and talk about the blueprint, the new product, but if you had to sum it up, Jack, you can probably distil it to several or maybe even a few general principles of success that a lot of people out there are struggling nowadays.  What is the Jack Canfield angle to success coaching?

Jack Canfield:  Well, I’ll answer that, but let me first say there is no single bullet.  What’s the most important principle?  You get 3 or 4.  I think that’s the problem, Jason, with most people is they only have like several principles they’re working with.  And what I have found in my own life and interviewing these 75 people that were Olympic athletes and multi-millionaires and platinum record recorders and so forth that there’s about 25 fundamental principles, and it really is a system.  They have to be done in a certain order in a certain way.  And what happens is success is guaranteed.  That’s why Stone called his book The Success System That Never Fails.  And I defined the system as something that always works and gives you a predictable result.  So if you have a recipe for apple pie from your grandmother and you use it, it always produced the same pie.  But you have to have the temperature, the oven has to be pre-heated, the apples have to be the right kind, the sugar has to be the right kind, etcetera.  So what most people are doing, I used this metaphor of a combination lock.  Most people have some of the numbers.  And if they have all the numbers, they often enter the wrong order.  And most people know a lot more than they’re actually doing.  But to go to your question, that’s why I wrote the book was because I felt most of the books were too shallow.  It’s a thick book.  We call it Success Bible because of its cover and it’s thick.

Jason Hartman:  And when you say the book, you’re talking about the success principles?

Jack Canfield:  The Success Principles: How to Get From Where You Are to Where You Want to Be.  But the core, the essence of it is, number 1, you have to take 100% responsibility of your life.  Get off blaming and complaining.  E+R=O, there’s event, there’s your response to the event, that produces an outcome.  The only thing you have any power over is your response to the events of how the world are.  Most people want to blame the event, complain about the recession, Obamacare, taxes, government, China, Iran, Oil Prices, whatever.  That’s just what is.  So we have to learn to take control of our thoughts, learn to control our images, and learn to control our behavior.  And we can study successful people and see what are the thoughts, what are the behaviors, and what are the images that successful people hold?  So that’s the first thing.

Second thing, you have to get clear about what is your purpose for yourself, for your life and for your business.  And your goal should not be set until you’ve identified inwardly what your true purpose is.  And there are exercises that we teach people to do that so that your goals are aligned with fulfilling your purpose because too many people today, their goals aren’t fulfilling their purpose, their goals are fulfilling their ego needs and that comes from fear and greed.  Look at Washington, D. C.  They’re all just afraid of not getting reelected if they upset their base instead of doing what needs to be done.

The third thing is you then decide what you want to achieve and what you want to own in an experience based on what’s going to fulfill your purpose.  Then you’ve got goals that you set that are measurable and specific that will achieve that.  And a lot of people never make measurable specific goals.  Then you’ve got to deal with your subconscious and conscious belief about whether it’s possible or not.  There’s a whole body of work on that and then I teach you have to visualize and you have to use affirmations or ideal seams.  There’s a number of different techniques for turbo-charging your goals so that they are actualizing and aligned with the law of attraction and that they are working with your subconscious brain to come up with solution.  We have this thing called a reticular system in our brain.  Right now, most people listening to this are not thinking about their right foot, but as soon as I say right foot you can feel your right foot.  So the reticular system is filtering out messages going into the brain.  The problem is most of us are filtering out resources and solutions to our problems because they don’t match our belief.  And once you change your belief, like I can double my income in one year or I deserve to be wealthy or I can be a millionaire quickly through the internet, but you really ended up believing that and visualizing that, what then happens is your subconscious mind starts to come up with solutions.  You start seeing things in your environment that were always there that you never saw before and you activate the law of attraction to attract resources and opportunity into your life.

The last couple of pieces of this is you have to act as if you’re already there, you have to take action – and there’s two kinds of action.  There’s obvious action.  You want to go to medical school, you gotta study biochemistry and physiology and anatomy.  But also, there’s inspired actions, those things you get in the shower, those things you get when you’re golfing, walking on the beach, when your mind is still and you get these little inspirations.  Most people never act on them because they don’t make logical sense.  But that’s where the greatest breakthroughs occur.

Bon Jovi talked about them in seminars.  Great singer, he got this inspiration one night.  He was a garage band, most people didn’t know he existed.  He started writing his own music because he knew he had to do that if he wanted to be famous.  But he didn’t know how to get his records played, his CDs played.  So he had this inspiration in the middle of the night.  Take pizza and beer or coffee over to the DJs at the studios so they’re up at 3 in the morning when nobody’s guarding it and they’re probably doing their own engineering.  He started doing that all over New Jersey and New York, and within a year everyone knew his music because the guys would start playing his music as a thank you for him bringing pizza.

Jason Hartman:  That’s such a great idea.  I never knew that.  That reminds me of how, in the real estate business, the title reps and the mortgage people, and all those affiliates would come in and bring bagels into your office.  Same idea, yeah, that’s great.

Jack Canfield:  Exactly.  It’s called giving to get.  Be a go-giver and then you get to be a go-getter.  You establish visibility and then you get credibility and then you get profitability we always say.  So, to finish this little model, you’ve got to feel the fear and do it anyway or use some of the new techniques like tapping EFT to 5 minute phobia cure, Sedona Method to release fear, because fear’s what stops us from doing the final thing you have to do which is taking action and then you have to respond to feedback.  Most people do not solicit feedback because they’re afraid of what people are gonna say.  You can’t get better without feedback, so you have to become a solicitor and a thank you when you get feedback.  Someone can give me a very nasty letter and I write him a thank you.  Thank you for caring enough to share that with me, and then I look inside and see if it’s something I really need to address.  And then, lastly, reject rejection, keep on keeping on, and perseverance.

If you do that, those are the core basics.  Your life’s gonna turn around amazingly.  But that’s easy to say all those things is the whole iceberg of stuff underneath the surface of the water to actually put that in action.  That’s what’s in the book and in the CDs, the videotapes we have and all that.

Jason Hartman:  Yeah, fantastic.  And so this applies to anyone who wants any degree of success in life.  But, I mean, would it be fair to say that you sort of divide your time maybe into sort of two major areas.  Number one is you are a success coach and all of the stuff you just talked about.  And then, also, you really have been very active and instrumental in sharing, giving, and coaching other people that want to make it in your business – other authors, other speakers, consultants.  There are many bestselling authors out there depending on what time, what year and what list, right?  None may be as successful as you and Mark with your Chicken Soup series.  They’re not giving back.  They’re just doing their thing and practicing their trade and doing a good job of it.  But you guys are really out there helping create your own competition in a way.

Jack Canfield:  Well, I don’t see it as competition.  I see it as a second multi-level marketing company.  If you get enough distributors, you can reach everyone in the world.  So I’m doing this out of a mission driven as opposed to making money.  The money came as a secondary thing.  I love money.  Money’s great – it gives you a lot of freedom.  It allows you to buy things, not have to make tough decisions, get your kids good education, travel, live longer because you can afford good health care and so forth.  But money was never my goal.  My goal was to make a difference.  So my life purpose is stated as to inspire and empower people and organizations to live their highest vision, not mine, but their highest vision in a context of love and joy.  And after the meltdown on Wall Street a few years ago, I added in harmony with the highest good of all concerned.  And so if people are living their high abscission, I believe, then the whole world will work.

So if I go back to why I came down here, which is looking at the world at war and the world in pain and the idea of I have a gift, if we would all come from service instead of selfishness, what would happen is all the needs would get met.  And what we find, and I’m now writing a book on leadership as well with corporations.  Corporations have tried to serve their constituencies – instead of making profit, are actually making higher profits than those that are only interested in maximizing profits because people are happier working there, people trust those companies, they’re sustainable in terms of the environmental impact, and we can go down a whole list.  So, if you come from service, which my whole life has dedicated to, I find the more I serve like I started the transformation leadership council which now has 120 members of people who run transformational training companies, people like John Gray, people like Lisa Nichols, people that you’ve heard of.

And so we meet twice a year and, because of that, one of our members was now inviting me to be on a board of directors of an investment firm.  I make hundreds of thousands of dollars.  But he said I want you on this board because I only want people the general public trusts, and they trust you because you’ve never done anything but try to help people.  So, I find that it all comes back to me.  So we have a train the trainer program which we just started 3 years ago.  We’re training about 100 people a year to do our work in the training room.  And now, with the bestseller blueprint program, we’re trying to help more authors.  And, again, it’s not because I want to make money.  It’s because I know a lot of authors have wonderful messages that need to get out to people.  And if they don’t know how to do it, those messages never reach the people who need to hear them.

Jason Hartman:  Yeah, that’s fantastic.  Well, I think that’s a good segue to just talk real quickly about the bestseller blueprint product.  Now, is that a book or a whole course or what is it?

Jack Canfield:  It’s actually a whole course.  It’s mostly delivered online.  There are things that you can get in hard copy if you want, but most people prefer to just do it on their computer.  There are tons of DVDs of people like myself.  Myself and Bill Harrison and Steve Harrison who run the quantum learning and do bestseller author retreats all year long, we got together, I was speaking for them for a few years and I said, my god, you know more than almost anyone we know, so we’d like to do this course with you.  But we have videos and audios from Tim Ferris who wrote 4 hour work week.  It’s been on the bestseller list now for 4 years.  Roger Shimoff who is a bestselling author, first with Chicken Soup for the Soul and now with Happy For No Reason, Love For No Reason.  And so basically we are teaching people how to write your book so that it has the potential of being a bestseller, how to embed hooks in the book so that these hooks actually get you on radio and television shows, how to get media, so basically how to structure the book and write the book so you have a book that can be a bestseller.  Because, if you’ve got a lousy book, I don’t care what you do in terms of marketing, it’s not gonna make it.  And then once you finish the book, how do you sell it to a publisher or should you self-publish?  How do you get a literary agent?  A lot of people have no idea how to do that.  Should it be an e-book, etcetera?  And then once all that occurs, how do you promote the book?  Online with blogs, book tours, should you do them, shouldn’t you do them, virtual book tours where we have 8000 people online?  I’d be interviewed by someone like you about the book, but 8000 people could come and instead of having to go to 30 cities where it may be 200 people who show up at each book signing.

So there’s a lot of the latest information.  We also have directories of PR people, publishers, literary agents the people can access, there are question and answer calls.  You can email questions into us to get answered.  It’s phenomenal and we now have last year close to 1000 people that have taken that program and we’re seeing people already on the bestseller lists just 6 to 9 months into it.

Jason Hartman:  Fantastic, wow.  What great results.  Well, Jack, give out your website and I don’t know if Bestseller has a different website than your main primary website, but give out whatever you like.

Jack Canfield:  Sure.  If you listen to Bestseller Blueprint, if you are an author and you really want your book to be a bestseller, you’re gonna work with the best team on the planet, go to BestsellerBlueprint.com.  And there’s a whole landing page there.  We’ll answer all your questions.  You get access to 3 video trainings that we did.  They’re about an hour long, just giving you a lot of information even if you decide not to take the course as you watch the videos.  And so BestsellerBlueprint.com, and for my work, it’s very simple, JackCanfield.com, and there’s information there on all of our programs.  We do training programs, 5 day things in the summer, we have an advanced training program.  And we do these things called high end elite retreats where we do four day trainings in places like Bali, The Virgin Islands, Hawaii, my home, etcetera, where people can come live with me, we limit it to 20 people, so there’s information about those as well.  They’re very, very powerful and transformational.  And then, also, all our books and audiotapes, all that is there.  So, JackCanfield.com.

Jason Hartman:  Fantastic.  Well, Jack, thanks so much for joining us today and thanks for all you do and just keep up the good work, which brings me to my last question for you.  What’s next for you?

Jack Canfield:  Well, interestingly enough, I’m working on about 5 books.

Jason Hartman:  Why does that not surprise me?

Jack Canfield:  I discovered a man named Dave Andrews who’s working on sobriety.  And I’ve had 3 people in my family go down to alcoholism and drug addiction.  They’re all sober now, but it was tough.  And he’s figured out how to help people in 30 days get sober unless you really need to go through heavy detox.  And what happened was, when I met him, turns out he was using all of my success principles in his program, and we talked, we decided to collaborate on this book called The 30 Day Sobriety Solution, so we’re working on that.  We’re working on a book on breakthrough coaching, how to use these principles in a coaching modality, working on a book of affirmations.  We’re collecting stories on networking right now, great stories of how, when people network, miracles happen, and then doing a book on love and fear.  We have now come to the conclusion, Jason, that there’s only 2 emotions.  You’re either coming from love or you’re coming from fear.   And a long time ago, Chipolski wrote a book.

Jason Hartman:  Love is Letting Go of Fear.  I love that, that is a phenomenal, small, quick read.  Love is Letting Go of Fear, it’s a great book.

Jack Canfield:  Very transformative in my life.  So I’m writing a book now where I’m just unpacking that a whole lot more.  So that’s kind of my next I think real super breakthrough book, the kind of book that gets you on Oprah.  But just to end with, since we didn’t say it, the book to success principles, if you haven’t read it, I would really encourage anyone to read this.  I don’t need the money.  My grandchildren don’t need the money.  But I do know that the book has transformed thousands of lives, and so I would really strongly encourage people, if you find this call was uplifting for you, make sure to do that.  But, basically, I want to keep doing what I’m doing.  I’m 69 in August and I plan to be doing this until I can’t walk anymore.

Jason Hartman:  Fantastic.  Well, Jack Canfield, thank you so much for joining us today.  Just great talking to you.

Jack Canfield:  My pleasure, Jason.  Thanks for inviting me.

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Narrator:  This show is produced by The Hartman Media Company, all rights reserved.  For distribution or publication rights and media interviews, please visit www.HartmanMedia.com or email [email protected]  Nothing on this show should be considered specific personal or professional advice.  Please consult in appropriate tax, legal, real estate or business professional for individualized advice.  Opinions of guests are their own and the host is acting on behalf of Platinum Properties Investor Network, Inc. exclusively.


Transcribed by Ralph Jordan