As a business, a blog can be extremely beneficial. However, launching a blog of your own can sometimes be a daunting prospect. It might seem hard to find what to write about and how often to write. Here are some business blogging tips to help you get started.
Pick a Topic
Business blogs sometimes have a tendency to focus on nothing but business, however, the audience will grow bored if your blog focuses on nothing but what you can sell them. Instead, think of what you can offer the audience. Most businesses solve a problem with their product.
Keeping information current and updated will keep people interested. To be successful, it’s important to post in your blog at least once a week, but a few times a week is better. If you can handle writing a few posts a day, or hire someone to, that can be even more beneficial. However, quality is always more important than quantity. If quality of posts slips due to quantity, it might be better to write less.
Share Your Knowledge
Just as Jason Hartman shares his real estate knowledge, you can benefit from sharing your business knowledge. To keep audiences engaged, offer them whatever information you have to solve the same problem. Don’t be afraid to offer everything you know, people will still be willing to invest in your business to learn more.
A blog should have a voice. In no way should it sound robotic, or like a lecture. Readers can relate better with a blogger who shows personality. Stories, examples, and humor can work wonders to add a little uniqueness and personality to a blog. It takes more than just information to keep people hooked.
Call to Action
Calls to action are important for every blog, but in a business, they’re especially important. Calls to action can be subtle or direct, but as long as they get the job done, they can help your cause. Use them to ask readers to share, comment, visit other blog posts, buy something, or take part in your services. For the best results, vary your calls to action and make sure they offer something to the audience as well.
Blog posts can be short or long, but they should always be to the point. Never add fluff or drag on about a topic longer than necessary just to lengthen it. Know anything about business blogging not listed here? Feel free to tell us in the comments. (Top Image: Flickr | Owenwbrown)
The Speaking of Wealth Team