Have you noticed the surge of popularity which seems to have followed infographics? In the last year or so, infographics have been floating to the surface of social media sites, blogs, and more, and they’ve received an incredibly positive reception. Keep reading to learn why you should consider repurposing your content into infographics.
Great for Pinterest and Twitter
According to recent statistics released by AnsonAlex, in 2011 the hashtag “#infographic” was tweeted 56,765 times. The word “infographic” averaged 301,000 Google searches from April 2011 to April 2012. People are on the lookout for infographics for their quick, viewer-friendly information. This especially applies to Twitter and Pinterest, social networking sites which cater to pictures and quick tidbits of information. Twitter has a character limit, so it’s perfect for facts and links, while Pinterest is extremely visual. This makes infographics the perfect method to provide facts to an image-driven audience on social networking sites.
Quick, Beneficial Information
Nowadays, the internet is full of short attention spans. Fortunately, short attention spans are exactly what infographics target. If a website doesn’t catch a person’s eye almost immediately, they aren’t likely to stick around long. With the visualizations infographics provide, readers are likely to see something interesting enough to keep them around a little longer.
Great Traffic Drivers
According to the same statistics provided by AnsonAlex, high quality infographics are 30 times more likely to be read than text articles. This improves how shareable the article is and encourages link traffic and promotion. People love sharing visually compelling content. Just make sure your infographic contains relevant and interesting information. Remember, Jason Hartman teaches the marketing proverb “content is king”.
Organize Information
Information presented in an organized and easy to digest format are more likely to receive a positive reception from the audience. Infographics provide the perfect method to organize information, facts, and statistics in a visually appealing way. People can easily learn from infographics without having to dig through pages of information for the facts they’re looking for.
Break Down Complex Concepts
Have to present a complex concept? Infographics are a great way to breakdown complex concept into small facts and tidbits of information. They make it easy to present statistics, charts, drawings and more side by side with relevant facts. You can use infographics to expand upon small concepts, or break down incredibly large ones into a more digestible format.
Interested in learning more content development strategies? Try listening to 10 Steps to Build YourBusiness through Your Content for more information. (Top Image: Flickr | Enokson)
The Speaking of Wealth Team
