Jason Hartman is joined by Dino Dogan, founder of Triberr, to talk about the secrets to building communities of customers, clients, audience, etc. for businesses and bloggers. Dino explains how relationships between businesses and consumers have changed through the years, emphasizing the need for businesses to engage with consumers to gain their trust and loyalty. Dino is a blogger and he defines a “tribe” as a “group of bloggers who enter into a mutually beneficial, reciprocal relationship.” Dino wanted to solve the problem of getting more eyes on his content, so Triberr was created to help bloggers band together and reach a bigger audience through a community and amplification platform. It is a free platform and bloggers share in each other’s audience by sending a post out to the whole tribe’s destinations, like Twitter, Facebook, LinkedIn, StumbleUpon and more.
Outside of Triberr and blogging on DIYblogger.net, Dino is a strategic marketing consultant, a speaker, and a contributing author to Engagement from Scratch, a collaborative effort that culminated in a book to bring the best-of-breed information about community building from such luminaries as Guy Kawasaki, Brian Clark and Mitch Joel. Dino is also an avid motorcyclist, a lousy mixed martial artist, recovering network engineer, pretty good songwriter and dog trainer.