The face of marketing has changed radically over the last decade, and today, techniques may include email blasts, mobile ads, banner ads, SEO, Web 2.0, social media sites, video marketing, affiliate marketing, and more. On this episode, Jason Hartman has invited Robin Robins, developer and author of the Technology Marketing Toolkit System, to offer some tips and tools to help businesses improve their marketing experience.
Robin is an independent marketing consultant, sales trainer, and author that specializes in inexpensive and highly effective marketing strategies for small to medium VARs, Systems Integrators, MSPs, Solution Providers, and IT consulting firms.
Robin feels the most important strategy one can employ is joint ventures. She shares tips about sponsorships, events, bootcamps, and marketing tools using the Cloud, webinars, interviews, and offering physical products.
Robin has been a favorite speaker for IT industry events such as System Builder Summit, SMB Nation, CompTIA’s BreakAway, CT Summit, ASCII Boot Camps, and Strategies for Success, and has been interviewed and published in VAR Business and Sales and Marketing Magazine. She currently writes a monthly column for eChannelLine.com, SMB Nation Partner Magazine, Microsoft’s Partner web site, and runs the largest sales and marketing coaching program in the world for IT consulting firms. In addition to her extensive experience with IT service firms, Robin has also developed marketing strategies for over 3,900 businesses in 14 different industries across North America, Australia, and Europe. This includes both online and off-line marketing strategies for computer training schools & universities, franchise organizations, software companies (Novell, Surf Control, AVG anti-virus, and Microsoft), financial services, seminars and events, member organizations, and a variety of consumer products and services. This vast experience has given Robin a broad knowledge of hundreds of marketing and sales tactics used by some of the most successful and sales driven organizations in the world.