Jason Hartman and Black Dog Promotions Owner, Scott Kelly, put together the relationship between public relations, social media, marketing and sales. Scott defines public relations as a relationship with the media and relating to the public, getting the word out on activities. He and Jason discuss best strategies for media exposure with the face of social media changing so much through the years. Scott emphasizes that the goal of the business or a campaign has to be clear in order to capture an audience to promote a product or service. Scott provides some tips and tools for a successful public relations/marketing campaign through social media.
Black Dog was founded by Scott Kelly who has an MBA in marketing and over 20 years’ experience in marketing, advertising, sales and sales training. He has started several companies from his spare room and built them into multi-million dollar corporations with hundreds of employees. He has trained over 1,000 sales and marketing professionals and has helped dozens of companies sell hundreds of millions of dollars in products and services internationally. He has worked around the world including, Russia, India, Europe and South America, and has taught marketing at the university level in the US and Europe. This experience could be very valuable to any business that wants more business.
Black Dog Promotions is a marketing consulting and media relations firm for small to medium sized companies who want to sort through all the advertising they are “Sold” and develop an advertising, marketing and media relations campaign focused on the unique aspects of “their” business and “their” goals. In addition, Black Dog Promotions represent several online, print, radio and television media, but are not beholden to any media but are focused on providing the right mix of media for businesses.