Today’s Flash Back Friday takes us back to Episode 72 from September 2012.
Jason Hartman interviews Perry Lawrence, aka Mr. Video, who has taken the video marketing steps used by professionals and distilled them down to an easy to use formula that guarantees better videos.
Perry shares his camera and microphone recommendations, explains simple lighting solutions that improve the look of video, and wireless solutions for an inexpensive startup. He also talks about the best kinds of videos to shoot, such as your core passions, called the “topical approach.” “Be a giver; give your audience what they’re there for,” advises Perry. Other approaches include vocabulary (the ABC’s of your product) and a diary approach. Perry stresses the importance of limiting the whole production to 3 – 5 minutes, which he describes as the YouTube sweet spot.