Jason Hartman talks with Stephan Spencer, founder of Netconcepts and host of Marketing Speak and The Optimized Geek podcasts and author of The Art of SEO: Mastering Search Engine Optimization, about how to get to the top of the Google rankings. Stephan discusses how to get quality links in today’s online world, how to avoid getting banned by Google (and other search engines), and the main pillars of the SEO community.
[2:12] Paying a random company who contacts you in a spam sort of way can end up making you worse off than you were before
[4:41] You have to be topically relative and authoritative to rank in Google
[6:21] Links are not created evenly
[9:35] The 3 SEO Pillars: Content, Architecture & Links
[12:14] How to find the right company to help you with your SEO
[16:12] How to make remarkable content
[20:47] Some tools to identify good keywords,