Jason Hartman talks with Joe Calloway, author of Becoming a Category of One, as well as Be the Best at What Matters Most, about how you can avoid becoming commoditized as a business (and why you absolutely don’t want that to happen to you). There are things you can learn from commoditized businesses, and one thing in particular you absolutely need to copy from Amazon, Google and Apple.

Key Takeaways:

[2:07] Why you don’t want to become a commodity as a business

[6:10] Your customers are the only vote that matters, so no matter what you think of your product/price/etc, it all comes down to what they think

[7:59] One thing you need to copy from Amazon, Google and Apple

[12:04] Most people are not spending enough time on their #1 thing

[15:14] People crave simplicity, so deliver it and you’ll succeed immensely