LinkedIn is a valuable tool for employees, entrepreneurs, podcasters, content creators, and business owners alike. However, many LinkedIn users don’t use the site to its full potential. Here are the top 4 mistakes made by LinkedIn users.
LinkedIn Mistake #1: Not Following Competitors
Regardless of what your niche or industry is, you probably have competitors. One of the biggest mistakes you can make is not following these competitors. Why? LinkedIn pages and profiles offer a fantastic window into what the competitors are doing. By paying attention to the changes with in a company page, it’s possible to see if they’re hiring any new talent, if they’re making any major changes to their brand or company, and if you need to adjust your own strategies to compete.
LinkedIn Mistake #2: Not Participating in Groups
Jason Hartman knows the importance of connections, and it’s going to be hard to create them without groups. Many LinkedIn members know to join groups, but they don’t often take full advantage of them. To reap every benefit from groups, it’s important to participate. Groups have discussions, and it’s a good idea to join in on at least one or two of the major ones. This is because groups are probably the most effective networking tools available on the site. They allow professionals to share opinions and ideas on various topics, and users are encouraged to show how competent they are on these subjects.
LinkedIn Mistake #3: No Profile Picture
Including pictures are much more likely to get clicked on than profiles without. Some people might even put more importance on a professional profile picture than the information actually included in the profile. Just like the saying goes, a picture can say a thousand words.
LinkedIn Mistake #4: Profile Typos
Surprisingly, a lot of people have a bad habit of spelling things wrong on LinkedIn. This is a huge mistake, with LinkedIn being a professional network, this is probably the last place you’d want to have a spelling error or a typo. Granted, LinkedIn doesn’t have a built-in spell checker, but that’s generally no excuse. If you need a spell checker, first check if your web browser has one. If it doesn’t, you can always copy and paste the text into a word processor or an online grammar checker to make sure it’s free of errors.
Interested in learning more about LinkedIn? Read “7 LinkedIn Tips to Optimize Your Profile” for more information. (Top Image: Flickr | Clasesdeperiodismo)
The Speaking of Wealth Team